#721763#721763

#721763 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.1% C 0.150 H 335.8°. Best body text is #FFFFFF at 10.41:1 contrast (WCAG AA passes).

Color values

HEX#721763
RGBrgb(114, 23, 99)
HSLhsl(310, 66%, 27%)
HSVhsv(310, 80%, 45%)
CMYKcmyk(0%, 79.8%, 13.2%, 55.3%)
CIE-LABlab(27.00, 46.70, -22.51)
CIE-LCHlch(27.00, 51.85, 334.26°)
OKLaboklab(39.06% 0.1369 -0.0615)
OKLCHoklch(39.06% 0.15 335.8)
XYZxyz(9.4981, 5.0919, 12.2846)
Luminance0.0509 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721763 #177226
analogous
#541772 #721763 #721736
triadic
#721763 #637217 #176372
tetradic
#721763 #725417 #177226 #173672
square
#721763 #725417 #177226 #173672
split-complementary
#721763 #367217 #177254
monochromatic
#190516 #3F0D37 #721763 #A5218F #D52EB9

Accessibility & contrast

On white

10.41
#721763 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.02
#721763 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721763
10.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721763#FFFFFF#000000##FFFFFF
##7217631.0010.412.0210.41
#FFFFFF10.411.0021.001.00
#0000002.0221.001.0021.00
##FFFFFF10.411.0021.001.00

Color blindness preview

Protanopia (red-blind)
#183765
Deuteranopia (green-blind)
#394561
Tritanopia (blue-blind)
#781E3C
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #721763;
/* rgb */ color: rgb(114, 23, 99);
/* oklch */ color: oklch(39.1% 0.150 335.8);
Tailwind
colors: {
  custom: {
    50: '#9e5f8f',
    500: '#721763',
    950: '#000000',
  },
}
SCSS
$custom: #721763;
$custom-light: #9e5f8f;
$custom-dark: #000000;
JSON
{
  "hex": "#721763",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 99
  },
  "hsl": {
    "h": 309.89,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39057,
    "c": 0.15007,
    "h": 335.8
  },
  "luminance": 0.05091
}

Semantic roles & 50–950 ramp

primary
#721763
secondary
#3DA84F
accent
#E95B3E
background
#FAF5F8
surface
#F3EAF0
border
#CDC6CB
text
#0F050C
muted
#7F797D

Preview Lab

Preview with #721763

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721763 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva