#721749#721749

#721749 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.8% C 0.133 H 352.0°. Best body text is #FFFFFF at 10.86:1 contrast (WCAG AA passes).

Color values

HEX	#721749
RGB	rgb(114, 23, 73)
HSL	hsl(327, 66%, 27%)
HSV	hsv(327, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 36%, 55.3%)
CIE-LAB	lab(25.78, 43.06, -7.16)
CIE-LCH	lch(25.78, 43.65, 350.57°)
OKLab	oklab(37.78% 0.132 -0.0185)
OKLCH	oklch(37.78% 0.133 352)
XYZ	xyz(8.4489, 4.6723, 6.7589)
Luminance	0.0467 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721749 #177240

analogous

#6E1772 #721749 #72171C

triadic

#721749 #497217 #174972

tetradic

#721749 #726E17 #177240 #171C72

square

#721749 #726E17 #177240 #171C72

split-complementary

#721749 #1C7217 #17726E

monochromatic

#190510 #3F0D28 #721749 #A5216A #D52E8A

Accessibility & contrast

On white

10.86

#721749 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#721749 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721749

10.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721749	#FFFFFF	#000000	##FFFFFF
##721749	1.00	10.86	1.93	10.86
#FFFFFF	10.86	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28334A

Deuteranopia (green-blind)

#424347

Tritanopia (blue-blind)

#7B0F2E

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #721749;
/* rgb */ color: rgb(114, 23, 73);
/* oklch */ color: oklch(37.8% 0.133 352.0);

Tailwind

colors: {
  custom: {
    50: '#9f5e7b',
    500: '#721749',
    950: '#000000',
  },
}

SCSS

$custom: #721749;
$custom-light: #9f5e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#721749",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 73
  },
  "hsl": {
    "h": 327.033,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.3778,
    "c": 0.13332,
    "h": 352
  },
  "luminance": 0.04671
}

Semantic roles & 50–950 ramp

primary

#721749

secondary

#3DA86D

accent

#E98B3E

background

#FAF5F7

surface

#F4EAEE

border

#CEC6C9

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #721749

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →