#721748#721748

#721748 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.7% C 0.133 H 352.7°. Best body text is #FFFFFF at 10.87:1 contrast (WCAG AA passes).

Color values

HEX	#721748
RGB	rgb(114, 23, 72)
HSL	hsl(328, 66%, 27%)
HSV	hsv(328, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 36.8%, 55.3%)
CIE-LAB	lab(25.74, 42.94, -6.54)
CIE-LCH	lch(25.74, 43.44, 351.34°)
OKLab	oklab(37.74% 0.1317 -0.0168)
OKLCH	oklch(37.74% 0.133 352.7)
XYZ	xyz(8.4160, 4.6591, 6.5857)
Luminance	0.0466 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721748 #177241

analogous

#6F1772 #721748 #72171B

triadic

#721748 #487217 #174872

tetradic

#721748 #726F17 #177241 #171B72

square

#721748 #726F17 #177241 #171B72

split-complementary

#721748 #1B7217 #17726F

monochromatic

#190510 #3F0D28 #721748 #A52168 #D52E88

Accessibility & contrast

On white

10.87

#721748 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#721748 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721748

10.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721748	#FFFFFF	#000000	##FFFFFF
##721748	1.00	10.87	1.93	10.87
#FFFFFF	10.87	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#283249

Deuteranopia (green-blind)

#424346

Tritanopia (blue-blind)

#7B0E2D

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #721748;
/* rgb */ color: rgb(114, 23, 72);
/* oklch */ color: oklch(37.7% 0.133 352.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e7b',
    500: '#721748',
    950: '#000000',
  },
}

SCSS

$custom: #721748;
$custom-light: #9f5e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#721748",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 72
  },
  "hsl": {
    "h": 327.692,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.37739,
    "c": 0.13281,
    "h": 352.7
  },
  "luminance": 0.04658
}

Semantic roles & 50–950 ramp

primary

#721748

secondary

#3DA86E

accent

#E98D3E

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #721748

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →