#721728#721728

#721728 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.124 H 15.8°. Best body text is #FFFFFF at 11.24:1 contrast (WCAG AA passes).

Color values

HEX	#721728
RGB	rgb(114, 23, 40)
HSL	hsl(349, 66%, 27%)
HSV	hsv(349, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 64.9%, 55.3%)
CIE-LAB	lab(24.78, 39.92, 13.89)
CIE-LCH	lch(24.78, 42.26, 19.19°)
OKLab	oklab(36.72% 0.1195 0.0337)
OKLCH	oklch(36.72% 0.124 15.8)
XYZ	xyz(7.6296, 4.3445, 2.4439)
Luminance	0.0434 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721728 #177261

analogous

#721756 #721728 #723417

triadic

#721728 #287217 #172872

tetradic

#721728 #567217 #177261 #341772

square

#721728 #567217 #177261 #341772

split-complementary

#721728 #177234 #175672

monochromatic

#190509 #3F0D16 #721728 #A5213A #D52E4E

Accessibility & contrast

On white

11.24

#721728 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.87

#721728 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721728

11.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721728	#FFFFFF	#000000	##FFFFFF
##721728	1.00	11.24	1.87	11.24
#FFFFFF	11.24	1.00	21.00	1.00
#000000	1.87	21.00	1.00	21.00
##FFFFFF	11.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#312F28

Deuteranopia (green-blind)

#484225

Tritanopia (blue-blind)

#7D001E

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #721728;
/* rgb */ color: rgb(114, 23, 40);
/* oklch */ color: oklch(36.7% 0.124 15.8);

Tailwind

colors: {
  custom: {
    50: '#a15d61',
    500: '#721728',
    950: '#000000',
  },
}

SCSS

$custom: #721728;
$custom-light: #a15d61;
$custom-dark: #000000;

JSON

{
  "hex": "#721728",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 40
  },
  "hsl": {
    "h": 348.791,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.36718,
    "c": 0.12414,
    "h": 15.8
  },
  "luminance": 0.04343
}

Semantic roles & 50–950 ramp

primary

#721728

secondary

#3DA894

accent

#E9C93E

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #721728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →