#721727#721727

#721727 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.124 H 16.5°. Best body text is #FFFFFF at 11.25:1 contrast (WCAG AA passes).

Color values

HEX	#721727
RGB	rgb(114, 23, 39)
HSL	hsl(349, 66%, 27%)
HSV	hsv(349, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 65.8%, 55.3%)
CIE-LAB	lab(24.76, 39.85, 14.54)
CIE-LCH	lch(24.76, 42.42, 20.05°)
OKLab	oklab(36.7% 0.119 0.0352)
OKLCH	oklch(36.7% 0.124 16.5)
XYZ	xyz(7.6128, 4.3378, 2.3555)
Luminance	0.0434 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721727 #177262

analogous

#721755 #721727 #723517

triadic

#721727 #277217 #172772

tetradic

#721727 #557217 #177262 #351772

square

#721727 #557217 #177262 #351772

split-complementary

#721727 #177235 #175572

monochromatic

#190509 #3F0D16 #721727 #A52138 #D52E4C

Accessibility & contrast

On white

11.25

#721727 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.87

#721727 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721727

11.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721727	#FFFFFF	#000000	##FFFFFF
##721727	1.00	11.25	1.87	11.25
#FFFFFF	11.25	1.00	21.00	1.00
#000000	1.87	21.00	1.00	21.00
##FFFFFF	11.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#312F27

Deuteranopia (green-blind)

#484224

Tritanopia (blue-blind)

#7E001E

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #721727;
/* rgb */ color: rgb(114, 23, 39);
/* oklch */ color: oklch(36.7% 0.124 16.5);

Tailwind

colors: {
  custom: {
    50: '#a15d60',
    500: '#721727',
    950: '#000000',
  },
}

SCSS

$custom: #721727;
$custom-light: #a15d60;
$custom-dark: #000000;

JSON

{
  "hex": "#721727",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 39
  },
  "hsl": {
    "h": 349.451,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.36696,
    "c": 0.12412,
    "h": 16.5
  },
  "luminance": 0.04337
}

Semantic roles & 50–950 ramp

primary

#721727

secondary

#3DA895

accent

#E9CB3E

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #721727

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →