#721678#721678

#721678 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.168 H 325.3°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).

Color values

HEX	#721678
RGB	rgb(114, 22, 120)
HSL	hsl(296, 69%, 28%)
HSV	hsv(296, 82%, 47%)
CMYK	cmyk(5%, 81.7%, 0%, 52.9%)
CIE-LAB	lab(28.14, 50.56, -34.22)
CIE-LCH	lch(28.14, 61.05, 325.91°)
OKLab	oklab(40.27% 0.1378 -0.0954)
OKLCH	oklch(40.27% 0.168 325.3)
XYZ	xyz(10.6163, 5.5080, 18.2696)
Luminance	0.0551 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721678 #1C7816

analogous

#411678 #721678 #78164D

triadic

#721678 #787216 #167872

tetradic

#721678 #784116 #1C7816 #164D78

square

#721678 #784116 #1C7816 #164D78

split-complementary

#721678 #4D7816 #167841

monochromatic

#19051A #410D44 #721678 #A31FAC #CF2FD9

Accessibility & contrast

On white

9.99

#721678 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#721678 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721678

9.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721678	#FFFFFF	#000000	##FFFFFF
##721678	1.00	9.99	2.10	9.99
#FFFFFF	9.99	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B7B

Deuteranopia (green-blind)

#2D4676

Tritanopia (blue-blind)

#752947

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721678;
/* rgb */ color: rgb(114, 22, 120);
/* oklch */ color: oklch(40.3% 0.168 325.3);

Tailwind

colors: {
  custom: {
    50: '#9e609f',
    500: '#721678',
    950: '#000000',
  },
}

SCSS

$custom: #721678;
$custom-light: #9e609f;
$custom-dark: #000000;

JSON

{
  "hex": "#721678",
  "rgb": {
    "r": 114,
    "g": 22,
    "b": 120
  },
  "hsl": {
    "h": 296.327,
    "s": 69.014,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40273,
    "c": 0.16761,
    "h": 325.3
  },
  "luminance": 0.05507
}

Semantic roles & 50–950 ramp

primary

#721678

secondary

#43AD3C

accent

#EC3C47

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721678

Body copy rendered with the generated semantic roles for this colour.

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