#721674#721674

#721674 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.164 H 327.2°. Best body text is #FFFFFF at 10.08:1 contrast (WCAG AA passes).

Color values

HEX#721674
RGBrgb(114, 22, 116)
HSLhsl(299, 68%, 27%)
HSVhsv(299, 81%, 45%)
CMYKcmyk(1.7%, 81%, 0%, 54.5%)
CIE-LABlab(27.88, 49.85, -32.08)
CIE-LCHlch(27.88, 59.28, 327.24°)
OKLaboklab(40.01% 0.1381 -0.0891)
OKLCHoklch(40.01% 0.164 327.2)
XYZxyz(10.3786, 5.4129, 17.0178)
Luminance0.0541 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721674 #187416
analogous
#431674 #721674 #741647
triadic
#721674 #747216 #167472
tetradic
#721674 #744316 #187416 #164774
square
#721674 #744316 #187416 #164774
split-complementary
#721674 #477416 #167443
monochromatic
#19051A #3F0C41 #721674 #A520A7 #D42DD7

Accessibility & contrast

On white

10.08
#721674 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.08
#721674 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721674
10.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721674#FFFFFF#000000##FFFFFF
##7216741.0010.082.0810.08
#FFFFFF10.081.0021.001.00
#0000002.0821.001.0021.00
##FFFFFF10.081.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003A76
Deuteranopia (green-blind)
#2F4672
Tritanopia (blue-blind)
#752745
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #721674;
/* rgb */ color: rgb(114, 22, 116);
/* oklch */ color: oklch(40.0% 0.164 327.2);
Tailwind
colors: {
  custom: {
    50: '#9e609c',
    500: '#721674',
    950: '#000000',
  },
}
SCSS
$custom: #721674;
$custom-light: #9e609c;
$custom-dark: #000000;
JSON
{
  "hex": "#721674",
  "rgb": {
    "r": 114,
    "g": 22,
    "b": 116
  },
  "hsl": {
    "h": 298.723,
    "s": 68.116,
    "l": 27.059
  },
  "oklch": {
    "l": 0.4001,
    "c": 0.16435,
    "h": 327.2
  },
  "luminance": 0.05412
}

Semantic roles & 50–950 ramp

primary
#721674
secondary
#3EAA3C
accent
#EB3D41
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F050E
muted
#7F7A7E

Preview Lab

Preview with #721674

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721674 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva