#721674#721674

#721674 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.164 H 327.2°. Best body text is #FFFFFF at 10.08:1 contrast (WCAG AA passes).

Color values

HEX	#721674
RGB	rgb(114, 22, 116)
HSL	hsl(299, 68%, 27%)
HSV	hsv(299, 81%, 45%)
CMYK	cmyk(1.7%, 81%, 0%, 54.5%)
CIE-LAB	lab(27.88, 49.85, -32.08)
CIE-LCH	lch(27.88, 59.28, 327.24°)
OKLab	oklab(40.01% 0.1381 -0.0891)
OKLCH	oklch(40.01% 0.164 327.2)
XYZ	xyz(10.3786, 5.4129, 17.0178)
Luminance	0.0541 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721674 #187416

analogous

#431674 #721674 #741647

triadic

#721674 #747216 #167472

tetradic

#721674 #744316 #187416 #164774

square

#721674 #744316 #187416 #164774

split-complementary

#721674 #477416 #167443

monochromatic

#19051A #3F0C41 #721674 #A520A7 #D42DD7

Accessibility & contrast

On white

10.08

#721674 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#721674 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721674

10.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721674	#FFFFFF	#000000	##FFFFFF
##721674	1.00	10.08	2.08	10.08
#FFFFFF	10.08	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#2F4672

Tritanopia (blue-blind)

#752745

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721674;
/* rgb */ color: rgb(114, 22, 116);
/* oklch */ color: oklch(40.0% 0.164 327.2);

Tailwind

colors: {
  custom: {
    50: '#9e609c',
    500: '#721674',
    950: '#000000',
  },
}

SCSS

$custom: #721674;
$custom-light: #9e609c;
$custom-dark: #000000;

JSON

{
  "hex": "#721674",
  "rgb": {
    "r": 114,
    "g": 22,
    "b": 116
  },
  "hsl": {
    "h": 298.723,
    "s": 68.116,
    "l": 27.059
  },
  "oklch": {
    "l": 0.4001,
    "c": 0.16435,
    "h": 327.2
  },
  "luminance": 0.05412
}

Semantic roles & 50–950 ramp

primary

#721674

secondary

#3EAA3C

accent

#EB3D41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721674

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →