#721673#721673

#721673 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.164 H 327.6°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#721673
RGB	rgb(114, 22, 115)
HSL	hsl(299, 68%, 27%)
HSV	hsv(299, 81%, 45%)
CMYK	cmyk(0.9%, 80.9%, 0%, 54.9%)
CIE-LAB	lab(27.82, 49.67, -31.54)
CIE-LCH	lch(27.82, 58.84, 327.59°)
OKLab	oklab(39.95% 0.1381 -0.0875)
OKLCH	oklch(39.95% 0.164 327.6)
XYZ	xyz(10.3207, 5.3898, 16.7131)
Luminance	0.0539 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721673 #177316

analogous

#441673 #721673 #731646

triadic

#721673 #737216 #167372

tetradic

#721673 #734416 #177316 #164673

square

#721673 #734416 #177316 #164673

split-complementary

#721673 #467316 #167344

monochromatic

#19051A #3F0C40 #721673 #A520A6 #D52DD7

Accessibility & contrast

On white

10.11

#721673 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#721673 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721673

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721673	#FFFFFF	#000000	##FFFFFF
##721673	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#304671

Tritanopia (blue-blind)

#762644

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721673;
/* rgb */ color: rgb(114, 22, 115);
/* oklch */ color: oklch(39.9% 0.164 327.6);

Tailwind

colors: {
  custom: {
    50: '#9e609c',
    500: '#721673',
    950: '#000000',
  },
}

SCSS

$custom: #721673;
$custom-light: #9e609c;
$custom-dark: #000000;

JSON

{
  "hex": "#721673",
  "rgb": {
    "r": 114,
    "g": 22,
    "b": 115
  },
  "hsl": {
    "h": 299.355,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39945,
    "c": 0.16354,
    "h": 327.6
  },
  "luminance": 0.05389
}

Semantic roles & 50–950 ramp

primary

#721673

secondary

#3DA93C

accent

#EB3D3F

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721673

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →