#721490#721490

#721490 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.9% C 0.189 H 315.7°. Best body text is #FFFFFF at 9.47:1 contrast (WCAG AA passes).

Color values

HEX	#721490
RGB	rgb(114, 20, 144)
HSL	hsl(285, 76%, 32%)
HSV	hsv(285, 86%, 56%)
CMYK	cmyk(20.8%, 86.1%, 0%, 43.5%)
CIE-LAB	lab(29.64, 55.64, -46.82)
CIE-LCH	lch(29.64, 72.72, 319.92°)
OKLab	oklab(41.87% 0.1355 -0.1323)
OKLCH	oklch(41.87% 0.189 315.7)
XYZ	xyz(12.2228, 6.0918, 26.9121)
Luminance	0.0609 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721490 #329014

analogous

#341490 #721490 #901470

triadic

#721490 #907214 #149072

tetradic

#721490 #903414 #329014 #147090

square

#721490 #903414 #329014 #147090

split-complementary

#721490 #709014 #149034

monochromatic

#1D0525 #470D5A #721490 #9D1BC6 #BB3BE4

Accessibility & contrast

On white

9.47

#721490 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#721490 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721490

9.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721490	#FFFFFF	#000000	##FFFFFF
##721490	1.00	9.47	2.22	9.47
#FFFFFF	9.47	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004193

Deuteranopia (green-blind)

#0E488E

Tritanopia (blue-blind)

#703455

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #721490;
/* rgb */ color: rgb(114, 20, 144);
/* oklch */ color: oklch(41.9% 0.189 315.7);

Tailwind

colors: {
  custom: {
    50: '#9f61b1',
    500: '#721490',
    950: '#000000',
  },
}

SCSS

$custom: #721490;
$custom-light: #9f61b1;
$custom-dark: #000000;

JSON

{
  "hex": "#721490",
  "rgb": {
    "r": 114,
    "g": 20,
    "b": 144
  },
  "hsl": {
    "h": 285.484,
    "s": 75.61,
    "l": 32.157
  },
  "oklch": {
    "l": 0.41872,
    "c": 0.18939,
    "h": 315.7
  },
  "luminance": 0.06091
}

Semantic roles & 50–950 ramp

primary

#721490

secondary

#5DC33D

accent

#F23663

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721490

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →