#721481#721481

#721481 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.8% C 0.177 H 321.5°. Best body text is #FFFFFF at 9.85:1 contrast (WCAG AA passes).

Color values

HEX#721481
RGBrgb(114, 20, 129)
HSLhsl(292, 73%, 29%)
HSVhsv(292, 84%, 51%)
CMYKcmyk(11.6%, 84.5%, 0%, 49.4%)
CIE-LABlab(28.55, 52.77, -39.24)
CIE-LCHlch(28.55, 65.76, 323.36°)
OKLaboklab(40.76% 0.1384 -0.11)
OKLCHoklch(40.76% 0.177 321.5)
XYZxyz(11.1516, 5.6633, 21.2704)
Luminance0.0566 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721481 #238114
analogous
#3C1481 #721481 #81145A
triadic
#721481 #817214 #148172
tetradic
#721481 #813C14 #238114 #145A81
square
#721481 #813C14 #238114 #145A81
split-complementary
#721481 #5A8114 #14813C
monochromatic
#17041A #430C4C #721481 #A11CB6 #C730DF

Accessibility & contrast

On white

9.85
#721481 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.13
#721481 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721481
9.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721481#FFFFFF#000000##FFFFFF
##7214811.009.852.139.85
#FFFFFF9.851.0021.001.00
#0000002.1321.001.0021.00
##FFFFFF9.851.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003D84
Deuteranopia (green-blind)
#24477F
Tritanopia (blue-blind)
#732D4C
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #721481;
/* rgb */ color: rgb(114, 20, 129);
/* oklch */ color: oklch(40.8% 0.177 321.5);
Tailwind
colors: {
  custom: {
    50: '#9e60a6',
    500: '#721481',
    950: '#000000',
  },
}
SCSS
$custom: #721481;
$custom-light: #9e60a6;
$custom-dark: #000000;
JSON
{
  "hex": "#721481",
  "rgb": {
    "r": 114,
    "g": 20,
    "b": 129
  },
  "hsl": {
    "h": 291.743,
    "s": 73.154,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40757,
    "c": 0.1768,
    "h": 321.5
  },
  "luminance": 0.05663
}

Semantic roles & 50–950 ramp

primary
#721481
secondary
#4CB63B
accent
#F03851
background
#FAF6FA
surface
#F4EBF4
border
#CEC6CE
text
#0F050F
muted
#7F7A7F

Preview Lab

Preview with #721481

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721481 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva