#72147B#72147B

#72147B is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.172 H 324.0°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).

Color values

HEX	#72147B
RGB	rgb(114, 20, 123)
HSL	hsl(295, 72%, 28%)
HSV	hsv(295, 84%, 48%)
CMYK	cmyk(7.3%, 83.7%, 0%, 51.8%)
CIE-LAB	lab(28.14, 51.66, -36.12)
CIE-LCH	lch(28.14, 63.04, 325.04°)
OKLab	oklab(40.34% 0.1391 -0.1009)
OKLCH	oklch(40.34% 0.172 324)
XYZ	xyz(10.7644, 5.5085, 19.2313)
Luminance	0.0551 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Royal Purple (survey)

#4B006E

ΔE00 8.21

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72147B #1D7B14

analogous

#3E147B #72147B #7B1450

triadic

#72147B #7B7214 #147B72

tetradic

#72147B #7B3E14 #1D7B14 #14507B

square

#72147B #7B3E14 #1D7B14 #14507B

split-complementary

#72147B #507B14 #147B3E

monochromatic

#18041A #410B46 #72147B #A31DB0 #CD2DDD

Accessibility & contrast

On white

9.99

#72147B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#72147B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72147B

9.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72147B	#FFFFFF	#000000	##FFFFFF
##72147B	1.00	9.99	2.10	9.99
#FFFFFF	9.99	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B7E

Deuteranopia (green-blind)

#2A4679

Tritanopia (blue-blind)

#742949

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #72147b;
/* rgb */ color: rgb(114, 20, 123);
/* oklch */ color: oklch(40.3% 0.172 324.0);

Tailwind

colors: {
  custom: {
    50: '#9e60a2',
    500: '#72147b',
    950: '#000000',
  },
}

SCSS

$custom: #72147b;
$custom-light: #9e60a2;
$custom-dark: #000000;

JSON

{
  "hex": "#72147b",
  "rgb": {
    "r": 114,
    "g": 20,
    "b": 123
  },
  "hsl": {
    "h": 294.757,
    "s": 72.028,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40337,
    "c": 0.17187,
    "h": 324
  },
  "luminance": 0.05508
}

Semantic roles & 50–950 ramp

primary

#72147B

secondary

#45B13A

accent

#EF3949

background

#FAF6FA

surface

#F4EBF3

border

#CEC6CD

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #72147B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →