#721474#721474

#721474 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.9% C 0.166 H 327.2°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#721474
RGB	rgb(114, 20, 116)
HSL	hsl(299, 71%, 27%)
HSV	hsv(299, 83%, 45%)
CMYK	cmyk(1.7%, 82.8%, 0%, 54.5%)
CIE-LAB	lab(27.68, 50.42, -32.39)
CIE-LCH	lch(27.68, 59.93, 327.28°)
OKLab	oklab(39.87% 0.1397 -0.09)
OKLCH	oklch(39.87% 0.166 327.2)
XYZ	xyz(10.3418, 5.3394, 17.0055)
Luminance	0.0534 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721474 #167414

analogous

#421474 #721474 #741446

triadic

#721474 #747214 #147472

tetradic

#721474 #744214 #167414 #144674

square

#721474 #744214 #167414 #144674

split-complementary

#721474 #467414 #147442

monochromatic

#1A051A #3F0B40 #721474 #A51DA8 #D628DA

Accessibility & contrast

On white

10.16

#721474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#721474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721474

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721474	#FFFFFF	#000000	##FFFFFF
##721474	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#2F4572

Tritanopia (blue-blind)

#752645

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721474;
/* rgb */ color: rgb(114, 20, 116);
/* oklch */ color: oklch(39.9% 0.166 327.2);

Tailwind

colors: {
  custom: {
    50: '#9e5f9c',
    500: '#721474',
    950: '#000000',
  },
}

SCSS

$custom: #721474;
$custom-light: #9e5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721474",
  "rgb": {
    "r": 114,
    "g": 20,
    "b": 116
  },
  "hsl": {
    "h": 298.75,
    "s": 70.588,
    "l": 26.667
  },
  "oklch": {
    "l": 0.39868,
    "c": 0.16621,
    "h": 327.2
  },
  "luminance": 0.05339
}

Semantic roles & 50–950 ramp

primary

#721474

secondary

#3CAA3A

accent

#ED3A3E

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →