#721473#721473

#721473 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.165 H 327.7°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#721473
RGB	rgb(114, 20, 115)
HSL	hsl(299, 70%, 26%)
HSV	hsv(299, 83%, 45%)
CMYK	cmyk(0.9%, 82.6%, 0%, 54.9%)
CIE-LAB	lab(27.62, 50.25, -31.86)
CIE-LCH	lch(27.62, 59.50, 327.63°)
OKLab	oklab(39.8% 0.1398 -0.0885)
OKLCH	oklch(39.8% 0.165 327.7)
XYZ	xyz(10.2840, 5.3163, 16.7008)
Luminance	0.0532 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721473 #157314

analogous

#431473 #721473 #731445

triadic

#721473 #737214 #147372

tetradic

#721473 #734314 #157314 #144573

square

#721473 #734314 #157314 #144573

split-complementary

#721473 #457314 #147343

monochromatic

#1A051A #3E0B3F #721473 #A61DA7 #D828DA

Accessibility & contrast

On white

10.18

#721473 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#721473 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721473

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721473	#FFFFFF	#000000	##FFFFFF
##721473	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#2F4571

Tritanopia (blue-blind)

#762544

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721473;
/* rgb */ color: rgb(114, 20, 115);
/* oklch */ color: oklch(39.8% 0.165 327.7);

Tailwind

colors: {
  custom: {
    50: '#9e5f9c',
    500: '#721473',
    950: '#000000',
  },
}

SCSS

$custom: #721473;
$custom-light: #9e5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721473",
  "rgb": {
    "r": 114,
    "g": 20,
    "b": 115
  },
  "hsl": {
    "h": 299.368,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39803,
    "c": 0.16542,
    "h": 327.7
  },
  "luminance": 0.05316
}

Semantic roles & 50–950 ramp

primary

#721473

secondary

#3BA93A

accent

#ED3B3D

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721473

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →