#721472#721472

#721472 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.165 H 328.1°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).

Color values

HEX	#721472
RGB	rgb(114, 20, 114)
HSL	hsl(300, 70%, 26%)
HSV	hsv(300, 82%, 45%)
CMYK	cmyk(0%, 82.5%, 0%, 55.3%)
CIE-LAB	lab(27.55, 50.08, -31.32)
CIE-LCH	lch(27.55, 59.06, 327.98°)
OKLab	oklab(39.74% 0.1398 -0.0869)
OKLCH	oklch(39.74% 0.165 328.1)
XYZ	xyz(10.2267, 5.2934, 16.3994)
Luminance	0.0529 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721472 #147214

analogous

#431472 #721472 #721443

triadic

#721472 #727214 #147272

tetradic

#721472 #724314 #147214 #144372

square

#721472 #724314 #147214 #144372

split-complementary

#721472 #437214 #147243

monochromatic

#1A051A #3E0B3E #721472 #A61DA6 #D927D9

Accessibility & contrast

On white

10.20

#721472 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#721472 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721472

10.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721472	#FFFFFF	#000000	##FFFFFF
##721472	1.00	10.20	2.06	10.20
#FFFFFF	10.20	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#304570

Tritanopia (blue-blind)

#762543

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721472;
/* rgb */ color: rgb(114, 20, 114);
/* oklch */ color: oklch(39.7% 0.165 328.1);

Tailwind

colors: {
  custom: {
    50: '#9e5f9b',
    500: '#721472',
    950: '#000000',
  },
}

SCSS

$custom: #721472;
$custom-light: #9e5f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#721472",
  "rgb": {
    "r": 114,
    "g": 20,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 70.149,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39739,
    "c": 0.16461,
    "h": 328.1
  },
  "luminance": 0.05293
}

Semantic roles & 50–950 ramp

primary

#721472

secondary

#39A839

accent

#ED3B3B

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721472

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →