#721374#721374

#721374 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.167 H 327.2°. Best body text is #FFFFFF at 10.19:1 contrast (WCAG AA passes).

Color values

HEX	#721374
RGB	rgb(114, 19, 116)
HSL	hsl(299, 72%, 26%)
HSV	hsv(299, 84%, 45%)
CMYK	cmyk(1.7%, 83.6%, 0%, 54.5%)
CIE-LAB	lab(27.59, 50.70, -32.55)
CIE-LCH	lch(27.59, 60.24, 327.30°)
OKLab	oklab(39.8% 0.1405 -0.0905)
OKLCH	oklch(39.8% 0.167 327.2)
XYZ	xyz(10.3245, 5.3049, 16.9998)
Luminance	0.0530 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721374 #157413

analogous

#421374 #721374 #741346

triadic

#721374 #747213 #137472

tetradic

#721374 #744213 #157413 #134674

square

#721374 #744213 #157413 #134674

split-complementary

#721374 #467413 #137442

monochromatic

#1A041A #3E0A3F #721374 #A61CA9 #D826DB

Accessibility & contrast

On white

10.19

#721374 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#721374 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721374

10.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721374	#FFFFFF	#000000	##FFFFFF
##721374	1.00	10.19	2.06	10.19
#FFFFFF	10.19	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#2E4572

Tritanopia (blue-blind)

#762544

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721374;
/* rgb */ color: rgb(114, 19, 116);
/* oklch */ color: oklch(39.8% 0.167 327.2);

Tailwind

colors: {
  custom: {
    50: '#9e5f9c',
    500: '#721374',
    950: '#000000',
  },
}

SCSS

$custom: #721374;
$custom-light: #9e5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721374",
  "rgb": {
    "r": 114,
    "g": 19,
    "b": 116
  },
  "hsl": {
    "h": 298.763,
    "s": 71.852,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39801,
    "c": 0.16709,
    "h": 327.2
  },
  "luminance": 0.05304
}

Semantic roles & 50–950 ramp

primary

#721374

secondary

#3BAA38

accent

#EF393D

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →