#721372#721372

#721372 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.166 H 328.2°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).

Color values

HEX	#721372
RGB	rgb(114, 19, 114)
HSL	hsl(300, 71%, 26%)
HSV	hsv(300, 83%, 45%)
CMYK	cmyk(0%, 83.3%, 0%, 55.3%)
CIE-LAB	lab(27.46, 50.35, -31.47)
CIE-LCH	lch(27.46, 59.38, 328.00°)
OKLab	oklab(39.67% 0.1406 -0.0873)
OKLCH	oklch(39.67% 0.166 328.2)
XYZ	xyz(10.2094, 5.2588, 16.3937)
Luminance	0.0526 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721372 #137213

analogous

#421372 #721372 #721342

triadic

#721372 #727213 #137272

tetradic

#721372 #724213 #137213 #134272

square

#721372 #724213 #137213 #134272

split-complementary

#721372 #427213 #137242

monochromatic

#1A041A #3E0A3E #721372 #A61CA6 #DB25DB

Accessibility & contrast

On white

10.24

#721372 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721372 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721372

10.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721372	#FFFFFF	#000000	##FFFFFF
##721372	1.00	10.24	2.05	10.24
#FFFFFF	10.24	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#304570

Tritanopia (blue-blind)

#762443

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721372;
/* rgb */ color: rgb(114, 19, 114);
/* oklch */ color: oklch(39.7% 0.166 328.2);

Tailwind

colors: {
  custom: {
    50: '#9e5f9b',
    500: '#721372',
    950: '#000000',
  },
}

SCSS

$custom: #721372;
$custom-light: #9e5f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#721372",
  "rgb": {
    "r": 114,
    "g": 19,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 71.429,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39671,
    "c": 0.16551,
    "h": 328.2
  },
  "luminance": 0.05258
}

Semantic roles & 50–950 ramp

primary

#721372

secondary

#38A938

accent

#EE3A3A

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721372

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →