#721371#721371

#721371 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.165 H 328.6°. Best body text is #FFFFFF at 10.26:1 contrast (WCAG AA passes).

Color values

HEX	#721371
RGB	rgb(114, 19, 113)
HSL	hsl(301, 71%, 26%)
HSV	hsv(301, 83%, 45%)
CMYK	cmyk(0%, 83.3%, 0.9%, 55.3%)
CIE-LAB	lab(27.40, 50.18, -30.93)
CIE-LCH	lch(27.40, 58.95, 328.35°)
OKLab	oklab(39.61% 0.1406 -0.0858)
OKLCH	oklch(39.61% 0.165 328.6)
XYZ	xyz(10.1528, 5.2362, 16.0955)
Luminance	0.0524 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721371 #137214

analogous

#431372 #721371 #721341

triadic

#721371 #717213 #137172

tetradic

#721371 #724313 #137214 #134172

square

#721371 #724313 #137214 #134172

split-complementary

#721371 #417213 #137243

monochromatic

#1A041A #3E0A3D #721371 #A61CA5 #DB25D9

Accessibility & contrast

On white

10.26

#721371 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721371 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721371

10.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721371	#FFFFFF	#000000	##FFFFFF
##721371	1.00	10.26	2.05	10.26
#FFFFFF	10.26	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003973

Deuteranopia (green-blind)

#30456F

Tritanopia (blue-blind)

#762443

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721371;
/* rgb */ color: rgb(114, 19, 113);
/* oklch */ color: oklch(39.6% 0.165 328.6);

Tailwind

colors: {
  custom: {
    50: '#9e5f9a',
    500: '#721371',
    950: '#000000',
  },
}

SCSS

$custom: #721371;
$custom-light: #9e5f9a;
$custom-dark: #000000;

JSON

{
  "hex": "#721371",
  "rgb": {
    "r": 114,
    "g": 19,
    "b": 113
  },
  "hsl": {
    "h": 300.632,
    "s": 71.429,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39607,
    "c": 0.16472,
    "h": 328.6
  },
  "luminance": 0.05235
}

Semantic roles & 50–950 ramp

primary

#721371

secondary

#38A939

accent

#EE3C3A

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721371

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →