#721371#721371

#721371 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.165 H 328.6°. Best body text is #FFFFFF at 10.26:1 contrast (WCAG AA passes).

Color values

HEX#721371
RGBrgb(114, 19, 113)
HSLhsl(301, 71%, 26%)
HSVhsv(301, 83%, 45%)
CMYKcmyk(0%, 83.3%, 0.9%, 55.3%)
CIE-LABlab(27.40, 50.18, -30.93)
CIE-LCHlch(27.40, 58.95, 328.35°)
OKLaboklab(39.61% 0.1406 -0.0858)
OKLCHoklch(39.61% 0.165 328.6)
XYZxyz(10.1528, 5.2362, 16.0955)
Luminance0.0524 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721371 #137214
analogous
#431372 #721371 #721341
triadic
#721371 #717213 #137172
tetradic
#721371 #724313 #137214 #134172
square
#721371 #724313 #137214 #134172
split-complementary
#721371 #417213 #137243
monochromatic
#1A041A #3E0A3D #721371 #A61CA5 #DB25D9

Accessibility & contrast

On white

10.26
#721371 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.05
#721371 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721371
10.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721371#FFFFFF#000000##FFFFFF
##7213711.0010.262.0510.26
#FFFFFF10.261.0021.001.00
#0000002.0521.001.0021.00
##FFFFFF10.261.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003973
Deuteranopia (green-blind)
#30456F
Tritanopia (blue-blind)
#762443
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #721371;
/* rgb */ color: rgb(114, 19, 113);
/* oklch */ color: oklch(39.6% 0.165 328.6);
Tailwind
colors: {
  custom: {
    50: '#9e5f9a',
    500: '#721371',
    950: '#000000',
  },
}
SCSS
$custom: #721371;
$custom-light: #9e5f9a;
$custom-dark: #000000;
JSON
{
  "hex": "#721371",
  "rgb": {
    "r": 114,
    "g": 19,
    "b": 113
  },
  "hsl": {
    "h": 300.632,
    "s": 71.429,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39607,
    "c": 0.16472,
    "h": 328.6
  },
  "luminance": 0.05235
}

Semantic roles & 50–950 ramp

primary
#721371
secondary
#38A939
accent
#EE3C3A
background
#FAF5F9
surface
#F3EAF2
border
#CDC6CC
text
#0F050E
muted
#7F797E

Preview Lab

Preview with #721371

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721371 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva