#721370#721370

#721370 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.5% C 0.164 H 329.1°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).

Color values

HEX#721370
RGBrgb(114, 19, 112)
HSLhsl(301, 71%, 26%)
HSVhsv(301, 83%, 45%)
CMYKcmyk(0%, 83.3%, 1.8%, 55.3%)
CIE-LABlab(27.34, 50.01, -30.38)
CIE-LCHlch(27.34, 58.52, 328.72°)
OKLaboklab(39.54% 0.1407 -0.0842)
OKLCHoklch(39.54% 0.164 329.1)
XYZxyz(10.0969, 5.2138, 15.8007)
Luminance0.0521 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721370 #137215
analogous
#441372 #721370 #721340
triadic
#721370 #707213 #137072
tetradic
#721370 #724413 #137215 #134072
square
#721370 #724413 #137215 #134072
split-complementary
#721370 #407213 #137244
monochromatic
#1A041A #3E0A3C #721370 #A61CA4 #DB25D7

Accessibility & contrast

On white

10.28
#721370 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.04
#721370 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721370
10.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721370#FFFFFF#000000##FFFFFF
##7213701.0010.282.0410.28
#FFFFFF10.281.0021.001.00
#0000002.0421.001.0021.00
##FFFFFF10.281.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003972
Deuteranopia (green-blind)
#31456E
Tritanopia (blue-blind)
#762342
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #721370;
/* rgb */ color: rgb(114, 19, 112);
/* oklch */ color: oklch(39.5% 0.164 329.1);
Tailwind
colors: {
  custom: {
    50: '#9e5f99',
    500: '#721370',
    950: '#000000',
  },
}
SCSS
$custom: #721370;
$custom-light: #9e5f99;
$custom-dark: #000000;
JSON
{
  "hex": "#721370",
  "rgb": {
    "r": 114,
    "g": 19,
    "b": 112
  },
  "hsl": {
    "h": 301.263,
    "s": 71.429,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39543,
    "c": 0.16394,
    "h": 329.1
  },
  "luminance": 0.05213
}

Semantic roles & 50–950 ramp

primary
#721370
secondary
#38A93B
accent
#EE3D3A
background
#FAF5F9
surface
#F3EAF2
border
#CDC6CC
text
#0F050E
muted
#7F797E

Preview Lab

Preview with #721370

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721370 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva