#721274#721274

#721274 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.168 H 327.2°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#721274
RGB	rgb(114, 18, 116)
HSL	hsl(299, 73%, 26%)
HSV	hsv(299, 84%, 45%)
CMYK	cmyk(1.7%, 84.5%, 0%, 54.5%)
CIE-LAB	lab(27.50, 50.96, -32.69)
CIE-LCH	lch(27.50, 60.55, 327.32°)
OKLab	oklab(39.74% 0.1412 -0.0909)
OKLCH	oklch(39.74% 0.168 327.2)
XYZ	xyz(10.3080, 5.2717, 16.9942)
Luminance	0.0527 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721274 #147412

analogous

#411274 #721274 #741245

triadic

#721274 #747212 #127472

tetradic

#721274 #744112 #147412 #124574

square

#721274 #744112 #147412 #124574

split-complementary

#721274 #457412 #127441

monochromatic

#1A041A #3E0A3F #721274 #A61AA9 #D923DD

Accessibility & contrast

On white

10.22

#721274 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721274 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721274

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721274	#FFFFFF	#000000	##FFFFFF
##721274	1.00	10.22	2.05	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003976

Deuteranopia (green-blind)

#2E4572

Tritanopia (blue-blind)

#762544

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721274;
/* rgb */ color: rgb(114, 18, 116);
/* oklch */ color: oklch(39.7% 0.168 327.2);

Tailwind

colors: {
  custom: {
    50: '#9e5f9c',
    500: '#721274',
    950: '#000000',
  },
}

SCSS

$custom: #721274;
$custom-light: #9e5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721274",
  "rgb": {
    "r": 114,
    "g": 18,
    "b": 116
  },
  "hsl": {
    "h": 298.776,
    "s": 73.134,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39737,
    "c": 0.16794,
    "h": 327.2
  },
  "luminance": 0.05271
}

Semantic roles & 50–950 ramp

primary

#721274

secondary

#39AB37

accent

#F0383C

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →