#721271#721271

#721271 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.5% C 0.166 H 328.6°. Best body text is #FFFFFF at 10.29:1 contrast (WCAG AA passes).

Color values

HEX	#721271
RGB	rgb(114, 18, 113)
HSL	hsl(301, 73%, 26%)
HSV	hsv(301, 84%, 45%)
CMYK	cmyk(0%, 84.2%, 0.9%, 55.3%)
CIE-LAB	lab(27.31, 50.45, -31.07)
CIE-LCH	lch(27.31, 59.25, 328.37°)
OKLab	oklab(39.54% 0.1414 -0.0862)
OKLCH	oklch(39.54% 0.166 328.6)
XYZ	xyz(10.1363, 5.2031, 16.0900)
Luminance	0.0520 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721271 #127213

analogous

#431272 #721271 #721241

triadic

#721271 #717212 #127172

tetradic

#721271 #724312 #127213 #124172

square

#721271 #724312 #127213 #124172

split-complementary

#721271 #417212 #127243

monochromatic

#1A041A #3D0A3D #721271 #A71AA5 #DC23DA

Accessibility & contrast

On white

10.29

#721271 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#721271 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721271

10.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721271	#FFFFFF	#000000	##FFFFFF
##721271	1.00	10.29	2.04	10.29
#FFFFFF	10.29	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003973

Deuteranopia (green-blind)

#30456F

Tritanopia (blue-blind)

#762342

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #721271;
/* rgb */ color: rgb(114, 18, 113);
/* oklch */ color: oklch(39.5% 0.166 328.6);

Tailwind

colors: {
  custom: {
    50: '#9e5e9a',
    500: '#721271',
    950: '#000000',
  },
}

SCSS

$custom: #721271;
$custom-light: #9e5e9a;
$custom-dark: #000000;

JSON

{
  "hex": "#721271",
  "rgb": {
    "r": 114,
    "g": 18,
    "b": 113
  },
  "hsl": {
    "h": 300.625,
    "s": 72.727,
    "l": 25.882
  },
  "oklch": {
    "l": 0.39542,
    "c": 0.16559,
    "h": 328.6
  },
  "luminance": 0.05202
}

Semantic roles & 50–950 ramp

primary

#721271

secondary

#37A938

accent

#EF3A38

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721271

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →