#721074#721074

#721074 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.170 H 327.3°. Best body text is #FFFFFF at 10.29:1 contrast (WCAG AA passes).

Color values

HEX	#721074
RGB	rgb(114, 16, 116)
HSL	hsl(299, 76%, 26%)
HSV	hsv(299, 86%, 45%)
CMYK	cmyk(1.7%, 86.2%, 0%, 54.5%)
CIE-LAB	lab(27.32, 51.46, -32.96)
CIE-LCH	lch(27.32, 61.11, 327.36°)
OKLab	oklab(39.62% 0.1426 -0.0917)
OKLCH	oklch(39.62% 0.17 327.3)
XYZ	xyz(10.2770, 5.2097, 16.9839)
Luminance	0.0521 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721074 #127410

analogous

#401074 #721074 #741044

triadic

#721074 #747210 #107472

tetradic

#721074 #744010 #127410 #104474

square

#721074 #744010 #127410 #104474

split-complementary

#721074 #447410 #107440

monochromatic

#1A041B #3D093E #721074 #A717AA #DC1FE0

Accessibility & contrast

On white

10.29

#721074 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#721074 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721074

10.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721074	#FFFFFF	#000000	##FFFFFF
##721074	1.00	10.29	2.04	10.29
#FFFFFF	10.29	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003977

Deuteranopia (green-blind)

#2D4572

Tritanopia (blue-blind)

#762444

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721074;
/* rgb */ color: rgb(114, 16, 116);
/* oklch */ color: oklch(39.6% 0.170 327.3);

Tailwind

colors: {
  custom: {
    50: '#9e5e9c',
    500: '#721074',
    950: '#000000',
  },
}

SCSS

$custom: #721074;
$custom-light: #9e5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721074",
  "rgb": {
    "r": 114,
    "g": 16,
    "b": 116
  },
  "hsl": {
    "h": 298.8,
    "s": 75.758,
    "l": 25.882
  },
  "oklch": {
    "l": 0.39616,
    "c": 0.16955,
    "h": 327.3
  },
  "luminance": 0.05209
}

Semantic roles & 50–950 ramp

primary

#721074

secondary

#37AB35

accent

#F23539

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →