#720F76#720F76

#720F76 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.7% C 0.172 H 326.4°. Best body text is #FFFFFF at 10.27:1 contrast (WCAG AA passes).

Color values

HEX	#720F76
RGB	rgb(114, 15, 118)
HSL	hsl(298, 77%, 26%)
HSV	hsv(298, 87%, 46%)
CMYK	cmyk(3.4%, 87.3%, 0%, 53.7%)
CIE-LAB	lab(27.37, 52.04, -34.16)
CIE-LCH	lch(27.37, 62.25, 326.72°)
OKLab	oklab(39.69% 0.1431 -0.0951)
OKLCH	oklch(39.69% 0.172 326.4)
XYZ	xyz(10.3801, 5.2278, 17.5984)
Luminance	0.0523 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F76 #13760F

analogous

#3E0F76 #720F76 #760F46

triadic

#720F76 #76720F #0F7672

tetradic

#720F76 #763E0F #13760F #0F4676

square

#720F76 #763E0F #13760F #0F4676

split-complementary

#720F76 #46760F #0F763E

monochromatic

#1A031B #3E0840 #720F76 #A616AC #DB1DE2

Accessibility & contrast

On white

10.27

#720F76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#720F76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F76

10.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F76	#FFFFFF	#000000	##FFFFFF
##720F76	1.00	10.27	2.05	10.27
#FFFFFF	10.27	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003979

Deuteranopia (green-blind)

#2B4574

Tritanopia (blue-blind)

#752445

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #720f76;
/* rgb */ color: rgb(114, 15, 118);
/* oklch */ color: oklch(39.7% 0.172 326.4);

Tailwind

colors: {
  custom: {
    50: '#9e5e9e',
    500: '#720f76',
    950: '#000000',
  },
}

SCSS

$custom: #720f76;
$custom-light: #9e5e9e;
$custom-dark: #000000;

JSON

{
  "hex": "#720f76",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 118
  },
  "hsl": {
    "h": 297.67,
    "s": 77.444,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39693,
    "c": 0.17185,
    "h": 326.4
  },
  "luminance": 0.05227
}

Semantic roles & 50–950 ramp

primary

#720F76

secondary

#38AD33

accent

#F4343B

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #720F76

Body copy rendered with the generated semantic roles for this colour.

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