#720F6D#720F6D

#720F6D is a dark, vivid purple. Relative luminance 0.050; OKLCH L 39.1% C 0.165 H 330.6°. Best body text is #FFFFFF at 10.48:1 contrast (WCAG AA passes).

Color values

HEX	#720F6D
RGB	rgb(114, 15, 109)
HSL	hsl(303, 77%, 25%)
HSV	hsv(303, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 4.4%, 55.3%)
CIE-LAB	lab(26.80, 50.52, -29.30)
CIE-LCH	lch(26.80, 58.41, 329.89°)
OKLab	oklab(39.11% 0.1437 -0.081)
OKLCH	oklch(39.11% 0.165 330.6)
XYZ	xyz(9.8706, 5.0240, 14.9149)
Luminance	0.0502 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F6D #0F7214

analogous

#450F72 #720F6D #720F3C

triadic

#720F6D #6D720F #0F6D72

tetradic

#720F6D #72450F #0F7214 #0F3C72

square

#720F6D #72450F #0F7214 #0F3C72

split-complementary

#720F6D #3C720F #0F7245

monochromatic

#1B041A #3C0839 #720F6D #A816A1 #DE1DD4

Accessibility & contrast

On white

10.48

#720F6D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.00

#720F6D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F6D

10.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F6D	#FFFFFF	#000000	##FFFFFF
##720F6D	1.00	10.48	2.00	10.48
#FFFFFF	10.48	1.00	21.00	1.00
#000000	2.00	21.00	1.00	21.00
##FFFFFF	10.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00376F

Deuteranopia (green-blind)

#31446B

Tritanopia (blue-blind)

#771F40

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #720f6d;
/* rgb */ color: rgb(114, 15, 109);
/* oklch */ color: oklch(39.1% 0.165 330.6);

Tailwind

colors: {
  custom: {
    50: '#9e5d97',
    500: '#720f6d',
    950: '#000000',
  },
}

SCSS

$custom: #720f6d;
$custom-light: #9e5d97;
$custom-dark: #000000;

JSON

{
  "hex": "#720f6d",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 109
  },
  "hsl": {
    "h": 303.03,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.39105,
    "c": 0.16493,
    "h": 330.6
  },
  "luminance": 0.05023
}

Semantic roles & 50–950 ramp

primary

#720F6D

secondary

#33AA39

accent

#F33E35

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #720F6D

Body copy rendered with the generated semantic roles for this colour.

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