#720F6C#720F6C

#720F6C is a dark, vivid purple. Relative luminance 0.050; OKLCH L 39.0% C 0.164 H 331.1°. Best body text is #FFFFFF at 10.50:1 contrast (WCAG AA passes).

Color values

HEX	#720F6C
RGB	rgb(114, 15, 108)
HSL	hsl(304, 77%, 25%)
HSV	hsv(304, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 5.3%, 55.3%)
CIE-LAB	lab(26.74, 50.36, -28.75)
CIE-LCH	lch(26.74, 57.99, 330.28°)
OKLab	oklab(39.04% 0.1437 -0.0794)
OKLCH	oklch(39.04% 0.164 331.1)
XYZ	xyz(9.8170, 5.0026, 14.6330)
Luminance	0.0500 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F6C #0F7215

analogous

#460F72 #720F6C #720F3B

triadic

#720F6C #6C720F #0F6C72

tetradic

#720F6C #72460F #0F7215 #0F3B72

square

#720F6C #72460F #0F7215 #0F3B72

split-complementary

#720F6C #3B720F #0F7246

monochromatic

#1B041A #3C0839 #720F6C #A8169F #DE1DD2

Accessibility & contrast

On white

10.50

#720F6C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.00

#720F6C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F6C

10.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F6C	#FFFFFF	#000000	##FFFFFF
##720F6C	1.00	10.50	2.00	10.50
#FFFFFF	10.50	1.00	21.00	1.00
#000000	2.00	21.00	1.00	21.00
##FFFFFF	10.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00376E

Deuteranopia (green-blind)

#32446A

Tritanopia (blue-blind)

#771F3F

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #720f6c;
/* rgb */ color: rgb(114, 15, 108);
/* oklch */ color: oklch(39.0% 0.164 331.1);

Tailwind

colors: {
  custom: {
    50: '#9e5d96',
    500: '#720f6c',
    950: '#000000',
  },
}

SCSS

$custom: #720f6c;
$custom-light: #9e5d96;
$custom-dark: #000000;

JSON

{
  "hex": "#720f6c",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 108
  },
  "hsl": {
    "h": 303.636,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.39043,
    "c": 0.16418,
    "h": 331.1
  },
  "luminance": 0.05002
}

Semantic roles & 50–950 ramp

primary

#720F6C

secondary

#33AA3A

accent

#F34035

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #720F6C

Body copy rendered with the generated semantic roles for this colour.

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