#720F64#720F64

#720F64 is a dark, vivid purple. Relative luminance 0.048; OKLCH L 38.6% C 0.158 H 335.1°. Best body text is #FFFFFF at 10.67:1 contrast (WCAG AA passes).

Color values

HEX	#720F64
RGB	rgb(114, 15, 100)
HSL	hsl(308, 77%, 25%)
HSV	hsv(308, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 12.3%, 55.3%)
CIE-LAB	lab(26.27, 49.10, -24.30)
CIE-LCH	lch(26.27, 54.78, 333.67°)
OKLab	oklab(38.56% 0.1436 -0.0665)
OKLCH	oklch(38.56% 0.158 335.1)
XYZ	xyz(9.4106, 4.8400, 12.4927)
Luminance	0.0484 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F64 #0F721D

analogous

#4E0F72 #720F64 #720F32

triadic

#720F64 #64720F #0F6472

tetradic

#720F64 #724E0F #0F721D #0F3272

square

#720F64 #724E0F #0F721D #0F3272

split-complementary

#720F64 #32720F #0F724E

monochromatic

#1B0418 #3C0835 #720F64 #A81693 #DE1DC3

Accessibility & contrast

On white

10.67

#720F64 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.97

#720F64 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F64

10.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F64	#FFFFFF	#000000	##FFFFFF
##720F64	1.00	10.67	1.97	10.67
#FFFFFF	10.67	1.00	21.00	1.00
#000000	1.97	21.00	1.00	21.00
##FFFFFF	10.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3566

Deuteranopia (green-blind)

#364362

Tritanopia (blue-blind)

#781A3A

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #720f64;
/* rgb */ color: rgb(114, 15, 100);
/* oklch */ color: oklch(38.6% 0.158 335.1);

Tailwind

colors: {
  custom: {
    50: '#9e5d90',
    500: '#720f64',
    950: '#000000',
  },
}

SCSS

$custom: #720f64;
$custom-light: #9e5d90;
$custom-dark: #000000;

JSON

{
  "hex": "#720f64",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 100
  },
  "hsl": {
    "h": 308.485,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.38558,
    "c": 0.15829,
    "h": 335.1
  },
  "luminance": 0.04839
}

Semantic roles & 50–950 ramp

primary

#720F64

secondary

#33AA44

accent

#F34F35

background

#FAF5F8

surface

#F4E9F0

border

#CEC5CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #720F64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →