#720F5F#720F5F

#720F5F is a dark, vivid pink. Relative luminance 0.047; OKLCH L 38.3% C 0.155 H 337.8°. Best body text is #FFFFFF at 10.77:1 contrast (WCAG AA passes).

Color values

HEX	#720F5F
RGB	rgb(114, 15, 95)
HSL	hsl(312, 77%, 25%)
HSV	hsv(312, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 16.7%, 55.3%)
CIE-LAB	lab(26.00, 48.34, -21.46)
CIE-LCH	lch(26.00, 52.89, 336.07°)
OKLab	oklab(38.27% 0.1433 -0.0584)
OKLCH	oklch(38.27% 0.155 337.8)
XYZ	xyz(9.1760, 4.7462, 11.2571)
Luminance	0.0474 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F5F #0F7222

analogous

#530F72 #720F5F #720F2E

triadic

#720F5F #5F720F #0F5F72

tetradic

#720F5F #72530F #0F7222 #0F2E72

square

#720F5F #72530F #0F7222 #0F2E72

split-complementary

#720F5F #2E720F #0F7253

monochromatic

#1B0417 #3C0832 #720F5F #A8168C #DE1DB9

Accessibility & contrast

On white

10.77

#720F5F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#720F5F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F5F

10.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F5F	#FFFFFF	#000000	##FFFFFF
##720F5F	1.00	10.77	1.95	10.77
#FFFFFF	10.77	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143461

Deuteranopia (green-blind)

#38435D

Tritanopia (blue-blind)

#791638

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #720f5f;
/* rgb */ color: rgb(114, 15, 95);
/* oklch */ color: oklch(38.3% 0.155 337.8);

Tailwind

colors: {
  custom: {
    50: '#9e5d8c',
    500: '#720f5f',
    950: '#000000',
  },
}

SCSS

$custom: #720f5f;
$custom-light: #9e5d8c;
$custom-dark: #000000;

JSON

{
  "hex": "#720f5f",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 95
  },
  "hsl": {
    "h": 311.515,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.38272,
    "c": 0.15474,
    "h": 337.8
  },
  "luminance": 0.04745
}

Semantic roles & 50–950 ramp

primary

#720F5F

secondary

#33AA4A

accent

#F35935

background

#FAF5F8

surface

#F4E9F0

border

#CEC5CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #720F5F

Body copy rendered with the generated semantic roles for this colour.

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