#72001F#72001F

#72001F is a dark, vivid pink. Relative luminance 0.037; OKLCH L 35.0% C 0.140 H 16.7°. Best body text is #FFFFFF at 12.10:1 contrast (WCAG AA passes).

Color values

HEX	#72001F
RGB	rgb(114, 0, 31)
HSL	hsl(344, 100%, 22%)
HSV	hsv(344, 100%, 45%)
CMYK	cmyk(0%, 100%, 72.8%, 55.3%)
CIE-LAB	lab(22.58, 45.17, 17.24)
CIE-LCH	lch(22.58, 48.35, 20.90°)
OKLab	oklab(35.03% 0.1343 0.0402)
OKLCH	oklch(35.03% 0.14 16.7)
XYZ	xyz(7.1876, 3.6775, 1.6274)
Luminance	0.0368 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72001F #007253

analogous

#720058 #72001F #721A00

triadic

#72001F #1F7200 #001F72

tetradic

#72001F #587200 #007253 #1A0072

square

#72001F #587200 #007253 #1A0072

split-complementary

#72001F #00721A #005872

monochromatic

#1F0008 #35000E #72001F #AF0030 #EC0040

Accessibility & contrast

On white

12.10

#72001F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.74

#72001F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72001F

12.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72001F	#FFFFFF	#000000	##FFFFFF
##72001F	1.00	12.10	1.74	12.10
#FFFFFF	12.10	1.00	21.00	1.00
#000000	1.74	21.00	1.00	21.00
##FFFFFF	12.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A271F

Deuteranopia (green-blind)

#453E1C

Tritanopia (blue-blind)

#7E000F

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #72001f;
/* rgb */ color: rgb(114, 0, 31);
/* oklch */ color: oklch(35.0% 0.140 16.7);

Tailwind

colors: {
  custom: {
    50: '#a2565a',
    500: '#72001f',
    950: '#000000',
  },
}

SCSS

$custom: #72001f;
$custom-light: #a2565a;
$custom-dark: #000000;

JSON

{
  "hex": "#72001f",
  "rgb": {
    "r": 114,
    "g": 0,
    "b": 31
  },
  "hsl": {
    "h": 343.684,
    "s": 100,
    "l": 22.353
  },
  "oklch": {
    "l": 0.35035,
    "c": 0.1402,
    "h": 16.7
  },
  "luminance": 0.03676
}

Semantic roles & 50–950 ramp

primary

#72001F

secondary

#1FAF88

accent

#FFC529

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100403

muted

#7F7978

Preview Lab

Preview with #72001F

Body copy rendered with the generated semantic roles for this colour.

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