#714B74#714B74

#714B74 is a mid, moderate purple. Relative luminance 0.098; OKLCH L 47.1% C 0.079 H 324.2°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).

Color values

HEX	#714B74
RGB	rgb(113, 75, 116)
HSL	hsl(296, 21%, 37%)
HSV	hsv(296, 35%, 45%)
CMYK	cmyk(2.6%, 35.3%, 0%, 54.5%)
CIE-LAB	lab(37.49, 23.57, -17.04)
CIE-LCH	lch(37.49, 29.08, 324.13°)
OKLab	oklab(47.05% 0.0643 -0.0464)
OKLCH	oklch(47.05% 0.079 324.2)
XYZ	xyz(12.4782, 9.8042, 17.7547)
Luminance	0.0980 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#714B74 #4E744B

analogous

#5D4B74 #714B74 #744B62

triadic

#714B74 #74714B #4B7471

tetradic

#714B74 #745D4B #4E744B #4B6274

square

#714B74 #745D4B #4E744B #4B6274

split-complementary

#714B74 #62744B #4B745D

monochromatic

#291B2A #4D334F #714B74 #956399 #AF88B2

Accessibility & contrast

On white

7.09

#714B74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#714B74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #714B74

7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##714B74	#FFFFFF	#000000	##FFFFFF
##714B74	1.00	7.09	2.96	7.09
#FFFFFF	7.09	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475576

Deuteranopia (green-blind)

#515A73

Tritanopia (blue-blind)

#734F5A

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #714b74;
/* rgb */ color: rgb(113, 75, 116);
/* oklch */ color: oklch(47.1% 0.079 324.2);

Tailwind

colors: {
  custom: {
    50: '#9a7e9c',
    500: '#714b74',
    950: '#000000',
  },
}

SCSS

$custom: #714b74;
$custom-light: #9a7e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#714b74",
  "rgb": {
    "r": 113,
    "g": 75,
    "b": 116
  },
  "hsl": {
    "h": 295.61,
    "s": 21.466,
    "l": 37.451
  },
  "oklch": {
    "l": 0.47052,
    "c": 0.07931,
    "h": 324.2
  },
  "luminance": 0.09804
}

Semantic roles & 50–950 ramp

primary

#714B74

secondary

#7F9E7C

accent

#BE6A70

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E0A0E

muted

#7E7C7E

Preview Lab

Preview with #714B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →