#714728#714728
#714728 is a dark, moderate orange. Relative luminance 0.082; OKLCH L 43.9% C 0.073 H 55.9°. Best body text is #FFFFFF at 7.97:1 contrast (WCAG AA passes).
Color values
| HEX | #714728 |
|---|---|
| RGB | rgb(113, 71, 40) |
| HSL | hsl(25, 48%, 30%) |
| HSV | hsv(25, 65%, 44%) |
| CMYK | cmyk(0%, 37.2%, 64.6%, 55.7%) |
| CIE-LAB | lab(34.34, 14.64, 25.80) |
| CIE-LCH | lch(34.34, 29.67, 60.43°) |
| OKLab | oklab(43.94% 0.041 0.0605) |
| OKLCH | oklch(43.94% 0.073 55.9) |
| XYZ | xyz(9.4469, 8.1712, 3.0867) |
| Luminance | 0.0817 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 5.35
Chocolate
#7B3F00
ΔE00 7.17
Brown (survey)
#653700
ΔE00 7.31
Saddlebrown
#8B4513
ΔE00 7.57
Medium Brown
#7F5112
ΔE00 8.34
Cocoa
#875F42
ΔE00 8.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#714728 #285271
analogous
#71282E #714728 #716B28
triadic
#714728 #287147 #472871
tetradic
#714728 #2E7128 #285271 #6B2871
square
#714728 #2E7128 #285271 #6B2871
split-complementary
#714728 #28716B #282E71
monochromatic
#170E08 #442B18 #714728 #9E6338 #C28152
Accessibility & contrast
On white
7.97
#714728 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.63
#714728 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #714728
7.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##714728 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##714728 | 1.00 | 7.97 | 2.63 | 7.97 |
| #FFFFFF | 7.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534B25
Deuteranopia (green-blind)
#5D5428
Tritanopia (blue-blind)
#7B3E40
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #714728; /* rgb */ color: rgb(113, 71, 40); /* oklch */ color: oklch(43.9% 0.073 55.9);
Tailwind
colors: {
custom: {
50: '#9d7a63',
500: '#714728',
950: '#000000',
},
}SCSS
$custom: #714728; $custom-light: #9d7a63; $custom-dark: #000000;
JSON
{
"hex": "#714728",
"rgb": {
"r": 113,
"g": 71,
"b": 40
},
"hsl": {
"h": 25.479,
"s": 47.712,
"l": 30
},
"oklch": {
"l": 0.43937,
"c": 0.07311,
"h": 55.9
},
"luminance": 0.0817
}Semantic roles & 50–950 ramp
primary
#714728
secondary
#5281A3
accent
#9ED750
background
#FAF7F5
surface
#F3EDEA
border
#CDC8C6
text
#0F0905
muted
#7F7B79