#704AB0#704AB0

#704AB0 is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.2% C 0.156 H 297.7°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#704AB0
RGB	rgb(112, 74, 176)
HSL	hsl(262, 41%, 49%)
HSV	hsv(262, 58%, 69%)
CMYK	cmyk(36.4%, 58%, 0%, 31%)
CIE-LAB	lab(40.37, 38.54, -48.84)
CIE-LCH	lch(40.37, 62.22, 308.28°)
OKLab	oklab(50.22% 0.0727 -0.1386)
OKLCH	oklch(50.22% 0.156 297.7)
XYZ	xyz(16.9654, 11.4767, 42.3873)
Luminance	0.1148 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#704AB0 #8AB04A

analogous

#4A57B0 #704AB0 #A34AB0

triadic

#704AB0 #B0704A #4AB070

tetradic

#704AB0 #B04A57 #8AB04A #4AB0A3

square

#704AB0 #B04A57 #8AB04A #4AB0A3

split-complementary

#704AB0 #B0A34A #57B04A

monochromatic

#39265A #553885 #704AB0 #9173C4 #B39ED6

Accessibility & contrast

On white

6.37

#704AB0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#704AB0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #704AB0

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##704AB0	#FFFFFF	#000000	##FFFFFF
##704AB0	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#165FB3

Deuteranopia (green-blind)

#265EAE

Tritanopia (blue-blind)

#615F76

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #704ab0;
/* rgb */ color: rgb(112, 74, 176);
/* oklch */ color: oklch(50.2% 0.156 297.7);

Tailwind

colors: {
  custom: {
    50: '#9d7ec8',
    500: '#704ab0',
    950: '#000000',
  },
}

SCSS

$custom: #704ab0;
$custom-light: #9d7ec8;
$custom-dark: #000000;

JSON

{
  "hex": "#704ab0",
  "rgb": {
    "r": 112,
    "g": 74,
    "b": 176
  },
  "hsl": {
    "h": 262.353,
    "s": 40.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.50223,
    "c": 0.15646,
    "h": 297.7
  },
  "luminance": 0.11477
}

Semantic roles & 50–950 ramp

primary

#704AB0

secondary

#B1C393

accent

#D157A3

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0F0A13

muted

#7E7C82

Preview Lab

Preview with #704AB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →