#704AAD#704AAD

#704AAD is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.0% C 0.153 H 298.4°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#704AAD
RGB	rgb(112, 74, 173)
HSL	hsl(263, 40%, 48%)
HSV	hsv(263, 57%, 68%)
CMYK	cmyk(35.3%, 57.2%, 0%, 32.2%)
CIE-LAB	lab(40.18, 37.74, -47.38)
CIE-LCH	lch(40.18, 60.57, 308.54°)
OKLab	oklab(50.02% 0.0727 -0.1343)
OKLCH	oklch(50.02% 0.153 298.4)
XYZ	xyz(16.6718, 11.3592, 40.8413)
Luminance	0.1136 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#704AAD #87AD4A

analogous

#4A55AD #704AAD #A14AAD

triadic

#704AAD #AD704A #4AAD70

tetradic

#704AAD #AD4A55 #87AD4A #4AADA1

square

#704AAD #AD4A55 #87AD4A #4AADA1

split-complementary

#704AAD #ADA14A #55AD4A

monochromatic

#382557 #543882 #704AAD #9172C3 #B29DD5

Accessibility & contrast

On white

6.42

#704AAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#704AAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #704AAD

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##704AAD	#FFFFFF	#000000	##FFFFFF
##704AAD	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B5FB0

Deuteranopia (green-blind)

#2A5EAB

Tritanopia (blue-blind)

#635E74

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #704aad;
/* rgb */ color: rgb(112, 74, 173);
/* oklch */ color: oklch(50.0% 0.153 298.4);

Tailwind

colors: {
  custom: {
    50: '#9d7ec6',
    500: '#704aad',
    950: '#000000',
  },
}

SCSS

$custom: #704aad;
$custom-light: #9d7ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#704aad",
  "rgb": {
    "r": 112,
    "g": 74,
    "b": 173
  },
  "hsl": {
    "h": 263.03,
    "s": 40.081,
    "l": 48.431
  },
  "oklch": {
    "l": 0.5002,
    "c": 0.15266,
    "h": 298.4
  },
  "luminance": 0.11359
}

Semantic roles & 50–950 ramp

primary

#704AAD

secondary

#AFC191

accent

#D058A2

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0F0A13

muted

#7E7C82

Preview Lab

Preview with #704AAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →