#704AAC#704AAC
#704AAC is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.0% C 0.151 H 298.7°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).
Color values
| HEX | #704AAC |
|---|---|
| RGB | rgb(112, 74, 172) |
| HSL | hsl(263, 40%, 48%) |
| HSV | hsv(263, 57%, 67%) |
| CMYK | cmyk(34.9%, 57%, 0%, 32.5%) |
| CIE-LAB | lab(40.12, 37.47, -46.89) |
| CIE-LCH | lch(40.12, 60.02, 308.63°) |
| OKLab | oklab(49.95% 0.0727 -0.1328) |
| OKLCH | oklch(49.95% 0.151 298.7) |
| XYZ | xyz(16.5754, 11.3207, 40.3336) |
| Luminance | 0.1132 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Royal Purple
#7851A9
ΔE00 2.83
Bluey Purple
#6241C7
ΔE00 5.76
Rebeccapurple
#663399
ΔE00 6.53
Ocean Blue
#4F42B5
ΔE00 6.81
Iris
#6258C4
ΔE00 6.88
Slate Blue
#6A5ACD
ΔE00 7.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#704AAC #86AC4A
analogous
#4A55AC #704AAC #A14AAC
triadic
#704AAC #AC704A #4AAC70
tetradic
#704AAC #AC4A55 #86AC4A #4AACA1
square
#704AAC #AC4A55 #86AC4A #4AACA1
split-complementary
#704AAC #ACA14A #55AC4A
monochromatic
#382556 #543881 #704AAC #9171C2 #B29CD4
Accessibility & contrast
On white
6.43
#704AAC on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.26
#704AAC on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #704AAC
6.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##704AAC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##704AAC | 1.00 | 6.43 | 3.26 | 6.43 |
| #FFFFFF | 6.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.26 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1D5FAF
Deuteranopia (green-blind)
#2B5EAA
Tritanopia (blue-blind)
#635E74
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #704aac; /* rgb */ color: rgb(112, 74, 172); /* oklch */ color: oklch(50.0% 0.151 298.7);
Tailwind
colors: {
custom: {
50: '#9d7ec5',
500: '#704aac',
950: '#000000',
},
}SCSS
$custom: #704aac; $custom-light: #9d7ec5; $custom-dark: #000000;
JSON
{
"hex": "#704aac",
"rgb": {
"r": 112,
"g": 74,
"b": 172
},
"hsl": {
"h": 263.265,
"s": 39.837,
"l": 48.235
},
"oklch": {
"l": 0.49953,
"c": 0.15139,
"h": 298.7
},
"luminance": 0.11321
}Semantic roles & 50–950 ramp
primary
#704AAC
secondary
#AEC191
accent
#D058A1
background
#F9F7FC
surface
#F2EEF8
border
#CCC9D1
text
#0F0A13
muted
#7E7C82