#704AA3#704AA3

#704AA3 is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.4% C 0.140 H 301.1°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#704AA3
RGB	rgb(112, 74, 163)
HSL	hsl(266, 38%, 46%)
HSV	hsv(266, 55%, 64%)
CMYK	cmyk(31.3%, 54.6%, 0%, 36.1%)
CIE-LAB	lab(39.56, 35.10, -42.42)
CIE-LCH	lch(39.56, 55.06, 309.60°)
OKLab	oklab(49.36% 0.0724 -0.1197)
OKLCH	oklch(49.36% 0.14 301.1)
XYZ	xyz(15.7402, 10.9866, 35.9346)
Luminance	0.1099 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#704AA3 #7DA34A

analogous

#4A51A3 #704AA3 #9D4AA3

triadic

#704AA3 #A3704A #4AA370

tetradic

#704AA3 #A34A51 #7DA34A #4AA39D

square

#704AA3 #A34A51 #7DA34A #4AA39D

split-complementary

#704AA3 #A39D4A #51A34A

monochromatic

#36244F #533779 #704AA3 #8F6DBD #B097D0

Accessibility & contrast

On white

6.57

#704AA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#704AA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #704AA3

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##704AA3	#FFFFFF	#000000	##FFFFFF
##704AA3	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#295DA6

Deuteranopia (green-blind)

#345DA1

Tritanopia (blue-blind)

#665B6F

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #704aa3;
/* rgb */ color: rgb(112, 74, 163);
/* oklch */ color: oklch(49.4% 0.140 301.1);

Tailwind

colors: {
  custom: {
    50: '#9c7ebf',
    500: '#704aa3',
    950: '#000000',
  },
}

SCSS

$custom: #704aa3;
$custom-light: #9c7ebf;
$custom-dark: #000000;

JSON

{
  "hex": "#704aa3",
  "rgb": {
    "r": 112,
    "g": 74,
    "b": 163
  },
  "hsl": {
    "h": 265.618,
    "s": 37.553,
    "l": 46.471
  },
  "oklch": {
    "l": 0.49362,
    "c": 0.13989,
    "h": 301.1
  },
  "luminance": 0.10987
}

Semantic roles & 50–950 ramp

primary

#704AA3

secondary

#A8BC8D

accent

#CE5A9C

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0E0A12

muted

#7E7C81

Preview Lab

Preview with #704AA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →