#7040BF#7040BF

#7040BF is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.8% C 0.189 H 296.2°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#7040BF
RGB	rgb(112, 64, 191)
HSL	hsl(263, 50%, 50%)
HSV	hsv(263, 66%, 75%)
CMYK	cmyk(41.4%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(39.37, 48.05, -59.29)
CIE-LCH	lch(39.37, 76.31, 309.02°)
OKLab	oklab(49.82% 0.0833 -0.1693)
OKLCH	oklch(49.82% 0.189 296.2)
XYZ	xyz(17.9170, 10.8728, 50.4348)
Luminance	0.1087 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 2.82

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7040BF #8FBF40

analogous

#4050BF #7040BF #AF40BF

triadic

#7040BF #BF7040 #40BF70

tetradic

#7040BF #BF4050 #8FBF40 #40BFAF

square

#7040BF #BF4050 #8FBF40 #40BFAF

split-complementary

#7040BF #BFAF40 #50BF40

monochromatic

#3A2163 #553191 #7040BF #926ECE #B59CDE

Accessibility & contrast

On white

6.62

#7040BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7040BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7040BF

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7040BF	#FFFFFF	#000000	##FFFFFF
##7040BF	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC3

Deuteranopia (green-blind)

#005BBC

Tritanopia (blue-blind)

#5C5E7A

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7040bf;
/* rgb */ color: rgb(112, 64, 191);
/* oklch */ color: oklch(49.8% 0.189 296.2);

Tailwind

colors: {
  custom: {
    50: '#9f78d3',
    500: '#7040bf',
    950: '#000000',
  },
}

SCSS

$custom: #7040bf;
$custom-light: #9f78d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7040bf",
  "rgb": {
    "r": 112,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 262.677,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.49824,
    "c": 0.18866,
    "h": 296.2
  },
  "luminance": 0.10873
}

Semantic roles & 50–950 ramp

primary

#7040BF

secondary

#B4CA91

accent

#D94EA5

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7040BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →