#7040B8#7040B8

#7040B8 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.3% C 0.180 H 297.8°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#7040B8
RGB	rgb(112, 64, 184)
HSL	hsl(264, 48%, 49%)
HSV	hsv(264, 65%, 72%)
CMYK	cmyk(39.1%, 65.2%, 0%, 27.8%)
CIE-LAB	lab(38.85, 46.20, -56.02)
CIE-LCH	lch(38.85, 72.61, 309.51°)
OKLab	oklab(49.29% 0.0841 -0.1596)
OKLCH	oklch(49.29% 0.18 297.8)
XYZ	xyz(17.1650, 10.5720, 46.4744)
Luminance	0.1057 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.56

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7040B8 #88B840

analogous

#404CB8 #7040B8 #AC40B8

triadic

#7040B8 #B87040 #40B870

tetradic

#7040B8 #B8404C #88B840 #40B8AC

square

#7040B8 #B8404C #88B840 #40B8AC

split-complementary

#7040B8 #B8AC40 #4CB840

monochromatic

#39205D #54308B #7040B8 #916ACB #B297DB

Accessibility & contrast

On white

6.74

#7040B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#7040B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7040B8

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7040B8	#FFFFFF	#000000	##FFFFFF
##7040B8	1.00	6.74	3.11	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CBC

Deuteranopia (green-blind)

#005AB5

Tritanopia (blue-blind)

#5F5B76

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7040b8;
/* rgb */ color: rgb(112, 64, 184);
/* oklch */ color: oklch(49.3% 0.180 297.8);

Tailwind

colors: {
  custom: {
    50: '#9e78ce',
    500: '#7040b8',
    950: '#000000',
  },
}

SCSS

$custom: #7040b8;
$custom-light: #9e78ce;
$custom-dark: #000000;

JSON

{
  "hex": "#7040b8",
  "rgb": {
    "r": 112,
    "g": 64,
    "b": 184
  },
  "hsl": {
    "h": 264,
    "s": 48.387,
    "l": 48.627
  },
  "oklch": {
    "l": 0.4929,
    "c": 0.18044,
    "h": 297.8
  },
  "luminance": 0.10572
}

Semantic roles & 50–950 ramp

primary

#7040B8

secondary

#B0C78D

accent

#D850A2

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7040B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →