#7040AC#7040AC

#7040AC is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.4% C 0.166 H 300.8°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#7040AC
RGB	rgb(112, 64, 172)
HSL	hsl(267, 46%, 46%)
HSV	hsv(267, 63%, 67%)
CMYK	cmyk(34.9%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(38.00, 43.07, -50.28)
CIE-LCH	lch(38.00, 66.21, 310.58°)
OKLab	oklab(48.41% 0.0851 -0.1428)
OKLCH	oklch(48.41% 0.166 300.8)
XYZ	xyz(15.9601, 10.0900, 40.1285)
Luminance	0.1009 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7040AC #7CAC40

analogous

#4046AC #7040AC #A640AC

triadic

#7040AC #AC7040 #40AC70

tetradic

#7040AC #AC4046 #7CAC40 #40ACA6

square

#7040AC #AC4046 #7CAC40 #40ACA6

split-complementary

#7040AC #ACA640 #46AC40

monochromatic

#361F53 #532F7F #7040AC #8F64C5 #AF91D6

Accessibility & contrast

On white

6.96

#7040AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#7040AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7040AC

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7040AC	#FFFFFF	#000000	##FFFFFF
##7040AC	1.00	6.96	3.02	6.96
#FFFFFF	6.96	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059AF

Deuteranopia (green-blind)

#1959AA

Tritanopia (blue-blind)

#635770

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7040ac;
/* rgb */ color: rgb(112, 64, 172);
/* oklch */ color: oklch(48.4% 0.166 300.8);

Tailwind

colors: {
  custom: {
    50: '#9d77c5',
    500: '#7040ac',
    950: '#000000',
  },
}

SCSS

$custom: #7040ac;
$custom-light: #9d77c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7040ac",
  "rgb": {
    "r": 112,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 266.667,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48409,
    "c": 0.16623,
    "h": 300.8
  },
  "luminance": 0.1009
}

Semantic roles & 50–950 ramp

primary

#7040AC

secondary

#A7C187

accent

#D5529B

background

#FAF7FC

surface

#F3EDF8

border

#CDC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7040AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →