#7040A3#7040A3

#7040A3 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 47.8% C 0.155 H 303.4°. Best body text is #FFFFFF at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#7040A3
RGB	rgb(112, 64, 163)
HSL	hsl(269, 44%, 45%)
HSV	hsv(269, 61%, 64%)
CMYK	cmyk(31.3%, 60.7%, 0%, 36.1%)
CIE-LAB	lab(37.40, 40.77, -45.88)
CIE-LCH	lch(37.40, 61.38, 311.63°)
OKLab	oklab(47.78% 0.0855 -0.1298)
OKLCH	oklch(47.78% 0.155 303.4)
XYZ	xyz(15.1248, 9.7559, 35.7295)
Luminance	0.0976 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7040A3 #73A340

analogous

#4042A3 #7040A3 #A240A3

triadic

#7040A3 #A37040 #40A370

tetradic

#7040A3 #A34042 #73A340 #40A3A2

square

#7040A3 #A34042 #73A340 #40A3A2

split-complementary

#7040A3 #A3A240 #42A340

monochromatic

#341D4B #522F77 #7040A3 #8F60C0 #AE8CD2

Accessibility & contrast

On white

7.12

#7040A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#7040A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7040A3

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7040A3	#FFFFFF	#000000	##FFFFFF
##7040A3	1.00	7.12	2.95	7.12
#FFFFFF	7.12	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C57A6

Deuteranopia (green-blind)

#2758A1

Tritanopia (blue-blind)

#66546B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7040a3;
/* rgb */ color: rgb(112, 64, 163);
/* oklch */ color: oklch(47.8% 0.155 303.4);

Tailwind

colors: {
  custom: {
    50: '#9d77bf',
    500: '#7040a3',
    950: '#000000',
  },
}

SCSS

$custom: #7040a3;
$custom-light: #9d77bf;
$custom-dark: #000000;

JSON

{
  "hex": "#7040a3",
  "rgb": {
    "r": 112,
    "g": 64,
    "b": 163
  },
  "hsl": {
    "h": 269.091,
    "s": 43.612,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47779,
    "c": 0.15545,
    "h": 303.4
  },
  "luminance": 0.09756
}

Semantic roles & 50–950 ramp

primary

#7040A3

secondary

#A0BD82

accent

#D35496

background

#F9F7FB

surface

#F2EDF7

border

#CCC8D0

text

#0F0912

muted

#7E7B81

Preview Lab

Preview with #7040A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →