#702C40#702C40
#702C40 is a dark, moderate pink. Relative luminance 0.056; OKLCH L 39.6% C 0.098 H 4.3°. Best body text is #FFFFFF at 9.89:1 contrast (WCAG AA passes).
Color values
| HEX | #702C40 |
|---|---|
| RGB | rgb(112, 44, 64) |
| HSL | hsl(342, 44%, 31%) |
| HSV | hsv(342, 61%, 44%) |
| CMYK | cmyk(0%, 60.7%, 42.9%, 56.1%) |
| CIE-LAB | lab(28.43, 32.18, 2.73) |
| CIE-LCH | lch(28.43, 32.30, 4.85°) |
| OKLab | oklab(39.56% 0.098 0.0074) |
| OKLCH | oklch(39.56% 0.098 4.3) |
| XYZ | xyz(8.5087, 5.6172, 5.4856) |
| Luminance | 0.0562 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.67
Brownish Purple
#76424E
ΔE00 6.12
Purple Brown
#673A3F
ΔE00 6.27
Merlot
#730039
ΔE00 6.71
Wine (survey)
#80013F
ΔE00 6.71
Red Purple
#820747
ΔE00 7.18
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#702C40 #2C705C
analogous
#702C62 #702C40 #703A2C
triadic
#702C40 #40702C #2C4070
tetradic
#702C40 #62702C #2C705C #3A2C70
square
#702C40 #62702C #2C705C #3A2C70
split-complementary
#702C40 #2C703A #2C6270
monochromatic
#18090E #441B27 #702C40 #9C3D59 #BE5976
Accessibility & contrast
On white
9.89
#702C40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.12
#702C40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #702C40
9.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##702C40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##702C40 | 1.00 | 9.89 | 2.12 | 9.89 |
| #FFFFFF | 9.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#393B41
Deuteranopia (green-blind)
#4B483E
Tritanopia (blue-blind)
#792534
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #702c40; /* rgb */ color: rgb(112, 44, 64); /* oklch */ color: oklch(39.6% 0.098 4.3);
Tailwind
colors: {
custom: {
50: '#9c6874',
500: '#702c40',
950: '#000000',
},
}SCSS
$custom: #702c40; $custom-light: #9c6874; $custom-dark: #000000;
JSON
{
"hex": "#702c40",
"rgb": {
"r": 112,
"g": 44,
"b": 64
},
"hsl": {
"h": 342.353,
"s": 43.59,
"l": 30.588
},
"oklch": {
"l": 0.39564,
"c": 0.09832,
"h": 4.3
},
"luminance": 0.05616
}Semantic roles & 50–950 ramp
primary
#702C40
secondary
#56A28B
accent
#D3AE54
background
#F9F6F7
surface
#F2EBED
border
#CCC6C8
text
#0F0608
muted
#7E7A7B