#701F74#701F74

#701F74 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.5% C 0.153 H 325.9°. Best body text is #FFFFFF at 9.83:1 contrast (WCAG AA passes).

Color values

HEX	#701F74
RGB	rgb(112, 31, 116)
HSL	hsl(297, 58%, 29%)
HSV	hsv(297, 73%, 45%)
CMYK	cmyk(3.4%, 73.3%, 0%, 54.5%)
CIE-LAB	lab(28.61, 46.30, -30.94)
CIE-LCH	lch(28.61, 55.68, 326.24°)
OKLab	oklab(40.46% 0.1271 -0.0859)
OKLCH	oklch(40.46% 0.153 325.9)
XYZ	xyz(10.3243, 5.6864, 17.0734)
Luminance	0.0569 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701F74 #23741F

analogous

#461F74 #701F74 #741F4E

triadic

#701F74 #74701F #1F7470

tetradic

#701F74 #74461F #23741F #1F4E74

square

#701F74 #74461F #23741F #1F4E74

split-complementary

#701F74 #4E741F #1F7446

monochromatic

#170618 #411244 #701F74 #9F2CA4 #C641CC

Accessibility & contrast

On white

9.83

#701F74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#701F74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701F74

9.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701F74	#FFFFFF	#000000	##FFFFFF
##701F74	1.00	9.83	2.14	9.83
#FFFFFF	9.83	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3D76

Deuteranopia (green-blind)

#324772

Tritanopia (blue-blind)

#732D47

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701f74;
/* rgb */ color: rgb(112, 31, 116);
/* oklch */ color: oklch(40.5% 0.153 325.9);

Tailwind

colors: {
  custom: {
    50: '#9c639c',
    500: '#701f74',
    950: '#000000',
  },
}

SCSS

$custom: #701f74;
$custom-light: #9c639c;
$custom-dark: #000000;

JSON

{
  "hex": "#701f74",
  "rgb": {
    "r": 112,
    "g": 31,
    "b": 116
  },
  "hsl": {
    "h": 297.176,
    "s": 57.823,
    "l": 28.824
  },
  "oklch": {
    "l": 0.4046,
    "c": 0.15341,
    "h": 325.9
  },
  "luminance": 0.05686
}

Semantic roles & 50–950 ramp

primary

#701F74

secondary

#4CA847

accent

#E1474E

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701F74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →