#701F72#701F72

#701F72 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.152 H 326.9°. Best body text is #FFFFFF at 9.87:1 contrast (WCAG AA passes).

Color values

HEX	#701F72
RGB	rgb(112, 31, 114)
HSL	hsl(299, 57%, 28%)
HSV	hsv(299, 73%, 45%)
CMYK	cmyk(1.8%, 72.8%, 0%, 55.3%)
CIE-LAB	lab(28.49, 45.93, -29.86)
CIE-LCH	lch(28.49, 54.78, 326.97°)
OKLab	oklab(40.34% 0.1271 -0.0828)
OKLCH	oklch(40.34% 0.152 326.9)
XYZ	xyz(10.2092, 5.6403, 16.4673)
Luminance	0.0564 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701F72 #21721F

analogous

#461F72 #701F72 #721F4A

triadic

#701F72 #72701F #1F7270

tetradic

#701F72 #72461F #21721F #1F4A72

square

#701F72 #72461F #21721F #1F4A72

split-complementary

#701F72 #4A721F #1F7246

monochromatic

#180718 #411242 #701F72 #9F2CA2 #C840CB

Accessibility & contrast

On white

9.87

#701F72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#701F72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701F72

9.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701F72	#FFFFFF	#000000	##FFFFFF
##701F72	1.00	9.87	2.13	9.87
#FFFFFF	9.87	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F3D74

Deuteranopia (green-blind)

#334770

Tritanopia (blue-blind)

#732C46

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701f72;
/* rgb */ color: rgb(112, 31, 114);
/* oklch */ color: oklch(40.3% 0.152 326.9);

Tailwind

colors: {
  custom: {
    50: '#9c639b',
    500: '#701f72',
    950: '#000000',
  },
}

SCSS

$custom: #701f72;
$custom-light: #9c639b;
$custom-dark: #000000;

JSON

{
  "hex": "#701f72",
  "rgb": {
    "r": 112,
    "g": 31,
    "b": 114
  },
  "hsl": {
    "h": 298.554,
    "s": 57.241,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40335,
    "c": 0.15167,
    "h": 326.9
  },
  "luminance": 0.0564
}

Semantic roles & 50–950 ramp

primary

#701F72

secondary

#49A647

accent

#E0474B

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701F72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →