#701DA4#701DA4

#701DA4 is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.8% C 0.199 H 307.6°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).

Color values

HEX	#701DA4
RGB	rgb(112, 29, 164)
HSL	hsl(277, 70%, 38%)
HSV	hsv(277, 82%, 64%)
CMYK	cmyk(31.7%, 82.3%, 0%, 35.7%)
CIE-LAB	lab(31.82, 56.82, -55.52)
CIE-LCH	lch(31.82, 79.44, 315.67°)
OKLab	oklab(43.82% 0.1214 -0.158)
OKLCH	oklch(43.82% 0.199 307.6)
XYZ	xyz(13.8209, 7.0040, 35.7386)
Luminance	0.0700 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701DA4 #51A41D

analogous

#2D1DA4 #701DA4 #A41D94

triadic

#701DA4 #A4701D #1DA470

tetradic

#701DA4 #A42D1D #51A41D #1D94A4

square

#701DA4 #A42D1D #51A41D #1D94A4

split-complementary

#701DA4 #94A41D #1DA42D

monochromatic

#290B3C #4C1470 #701DA4 #9426D8 #AD5AE2

Accessibility & contrast

On white

8.75

#701DA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#701DA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701DA4

8.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701DA4	#FFFFFF	#000000	##FFFFFF
##701DA4	1.00	8.75	2.40	8.75
#FFFFFF	8.75	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A8

Deuteranopia (green-blind)

#004BA1

Tritanopia (blue-blind)

#674162

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #701da4;
/* rgb */ color: rgb(112, 29, 164);
/* oklch */ color: oklch(43.8% 0.199 307.6);

Tailwind

colors: {
  custom: {
    50: '#9f65c0',
    500: '#701da4',
    950: '#000000',
  },
}

SCSS

$custom: #701da4;
$custom-light: #9f65c0;
$custom-dark: #000000;

JSON

{
  "hex": "#701da4",
  "rgb": {
    "r": 112,
    "g": 29,
    "b": 164
  },
  "hsl": {
    "h": 276.889,
    "s": 69.948,
    "l": 37.843
  },
  "oklch": {
    "l": 0.43818,
    "c": 0.19925,
    "h": 307.6
  },
  "luminance": 0.07004
}

Semantic roles & 50–950 ramp

primary

#701DA4

secondary

#82C657

accent

#ED3B7F

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #701DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →