#701D9A#701D9A
#701D9A is a dark, vivid violet. Relative luminance 0.067; OKLCH L 43.0% C 0.190 H 310.7°. Best body text is #FFFFFF at 9.01:1 contrast (WCAG AA passes).
Color values
| HEX | #701D9A |
|---|---|
| RGB | rgb(112, 29, 154) |
| HSL | hsl(280, 68%, 36%) |
| HSV | hsv(280, 81%, 60%) |
| CMYK | cmyk(27.3%, 81.2%, 0%, 39.6%) |
| CIE-LAB | lab(31.01, 54.66, -50.75) |
| CIE-LCH | lch(31.01, 74.59, 317.12°) |
| OKLab | oklab(43.01% 0.124 -0.144) |
| OKLCH | oklch(43.01% 0.19 310.7) |
| XYZ | xyz(12.9531, 6.6569, 31.1681) |
| Luminance | 0.0666 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.73
Rebeccapurple
#663399
ΔE00 4.19
Darkmagenta
#8B008B
ΔE00 6.65
Purple
#800080
ΔE00 6.65
Darkish Purple
#751973
ΔE00 7.90
Indigo
#4B0082
ΔE00 8.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701D9A #479A1D
analogous
#311D9A #701D9A #9A1D85
triadic
#701D9A #9A701D #1D9A70
tetradic
#701D9A #9A311D #479A1D #1D859A
square
#701D9A #9A311D #479A1D #1D859A
split-complementary
#701D9A #859A1D #1D9A31
monochromatic
#250A33 #4B1366 #701D9A #9527CE #B053DF
Accessibility & contrast
On white
9.01
#701D9A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.33
#701D9A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701D9A
9.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701D9A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701D9A | 1.00 | 9.01 | 2.33 | 9.01 |
| #FFFFFF | 9.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.33 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#00459D
Deuteranopia (green-blind)
#004A97
Tritanopia (blue-blind)
#6A3D5C
Achromatopsia (no color)
#494949
Design tokens & code
CSS
--color: #701d9a; /* rgb */ color: rgb(112, 29, 154); /* oklch */ color: oklch(43.0% 0.190 310.7);
Tailwind
colors: {
custom: {
50: '#9e64b9',
500: '#701d9a',
950: '#000000',
},
}SCSS
$custom: #701d9a; $custom-light: #9e64b9; $custom-dark: #000000;
JSON
{
"hex": "#701d9a",
"rgb": {
"r": 112,
"g": 29,
"b": 154
},
"hsl": {
"h": 279.84,
"s": 68.306,
"l": 35.882
},
"oklch": {
"l": 0.43007,
"c": 0.19002,
"h": 310.7
},
"luminance": 0.06657
}Semantic roles & 50–950 ramp
primary
#701D9A
secondary
#77C251
accent
#EB3D77
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80