#701D97#701D97

#701D97 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.187 H 311.8°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).

Color values

HEX	#701D97
RGB	rgb(112, 29, 151)
HSL	hsl(281, 68%, 35%)
HSV	hsv(281, 81%, 59%)
CMYK	cmyk(25.8%, 80.8%, 0%, 40.8%)
CIE-LAB	lab(30.78, 54.03, -49.30)
CIE-LCH	lch(30.78, 73.14, 317.62°)
OKLab	oklab(42.77% 0.1247 -0.1397)
OKLCH	oklch(42.77% 0.187 311.8)
XYZ	xyz(12.7063, 6.5582, 29.8687)
Luminance	0.0656 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701D97 #44971D

analogous

#331D97 #701D97 #971D81

triadic

#701D97 #97701D #1D9770

tetradic

#701D97 #97331D #44971D #1D8197

square

#701D97 #97331D #44971D #1D8197

split-complementary

#701D97 #81971D #1D9733

monochromatic

#240930 #4A1364 #701D97 #9627CA #B151DE

Accessibility & contrast

On white

9.08

#701D97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#701D97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701D97

9.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701D97	#FFFFFF	#000000	##FFFFFF
##701D97	1.00	9.08	2.31	9.08
#FFFFFF	9.08	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459A

Deuteranopia (green-blind)

#004A95

Tritanopia (blue-blind)

#6B3B5A

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #701d97;
/* rgb */ color: rgb(112, 29, 151);
/* oklch */ color: oklch(42.8% 0.187 311.8);

Tailwind

colors: {
  custom: {
    50: '#9e64b6',
    500: '#701d97',
    950: '#000000',
  },
}

SCSS

$custom: #701d97;
$custom-light: #9e64b6;
$custom-dark: #000000;

JSON

{
  "hex": "#701d97",
  "rgb": {
    "r": 112,
    "g": 29,
    "b": 151
  },
  "hsl": {
    "h": 280.82,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.4277,
    "c": 0.18725,
    "h": 311.8
  },
  "luminance": 0.06558
}

Semantic roles & 50–950 ramp

primary

#701D97

secondary

#74C04F

accent

#EB3D75

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #701D97

Body copy rendered with the generated semantic roles for this colour.

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