#701D77#701D77

#701D77 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.5% C 0.158 H 324.6°. Best body text is #FFFFFF at 9.85:1 contrast (WCAG AA passes).

Color values

HEX	#701D77
RGB	rgb(112, 29, 119)
HSL	hsl(295, 61%, 29%)
HSV	hsv(295, 76%, 47%)
CMYK	cmyk(5.9%, 75.6%, 0%, 53.3%)
CIE-LAB	lab(28.53, 47.61, -32.97)
CIE-LCH	lch(28.53, 57.91, 325.29°)
OKLab	oklab(40.46% 0.1291 -0.0918)
OKLCH	oklch(40.46% 0.158 324.6)
XYZ	xyz(10.4510, 5.6560, 17.9904)
Luminance	0.0566 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701D77 #24771D

analogous

#431D77 #701D77 #771D51

triadic

#701D77 #77701D #1D7770

tetradic

#701D77 #77431D #24771D #1D5177

square

#701D77 #77431D #24771D #1D5177

split-complementary

#701D77 #51771D #1D7743

monochromatic

#170619 #421146 #701D77 #9E29A8 #C53ED0

Accessibility & contrast

On white

9.85

#701D77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#701D77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701D77

9.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701D77	#FFFFFF	#000000	##FFFFFF
##701D77	1.00	9.85	2.13	9.85
#FFFFFF	9.85	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D79

Deuteranopia (green-blind)

#2F4775

Tritanopia (blue-blind)

#722D48

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701d77;
/* rgb */ color: rgb(112, 29, 119);
/* oklch */ color: oklch(40.5% 0.158 324.6);

Tailwind

colors: {
  custom: {
    50: '#9c629f',
    500: '#701d77',
    950: '#000000',
  },
}

SCSS

$custom: #701d77;
$custom-light: #9c629f;
$custom-dark: #000000;

JSON

{
  "hex": "#701d77",
  "rgb": {
    "r": 112,
    "g": 29,
    "b": 119
  },
  "hsl": {
    "h": 295.333,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40464,
    "c": 0.15844,
    "h": 324.6
  },
  "luminance": 0.05655
}

Semantic roles & 50–950 ramp

primary

#701D77

secondary

#4DAB45

accent

#E44450

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701D77

Body copy rendered with the generated semantic roles for this colour.

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