#701D74#701D74

#701D74 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.156 H 326.0°. Best body text is #FFFFFF at 9.92:1 contrast (WCAG AA passes).

Color values

HEX	#701D74
RGB	rgb(112, 29, 116)
HSL	hsl(297, 60%, 28%)
HSV	hsv(297, 75%, 45%)
CMYK	cmyk(3.4%, 75%, 0%, 54.5%)
CIE-LAB	lab(28.34, 47.05, -31.36)
CIE-LCH	lch(28.34, 56.55, 326.31°)
OKLab	oklab(40.27% 0.1292 -0.0872)
OKLCH	oklch(40.27% 0.156 326)
XYZ	xyz(10.2736, 5.5851, 17.0565)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701D74 #21741D

analogous

#441D74 #701D74 #741D4C

triadic

#701D74 #74701D #1D7470

tetradic

#701D74 #74441D #21741D #1D4C74

square

#701D74 #74441D #21741D #1D4C74

split-complementary

#701D74 #4C741D #1D7444

monochromatic

#180618 #411143 #701D74 #9F29A5 #C83DCE

Accessibility & contrast

On white

9.92

#701D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#701D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701D74

9.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701D74	#FFFFFF	#000000	##FFFFFF
##701D74	1.00	9.92	2.12	9.92
#FFFFFF	9.92	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063C76

Deuteranopia (green-blind)

#314672

Tritanopia (blue-blind)

#732B47

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701d74;
/* rgb */ color: rgb(112, 29, 116);
/* oklch */ color: oklch(40.3% 0.156 326.0);

Tailwind

colors: {
  custom: {
    50: '#9c629c',
    500: '#701d74',
    950: '#000000',
  },
}

SCSS

$custom: #701d74;
$custom-light: #9c629c;
$custom-dark: #000000;

JSON

{
  "hex": "#701d74",
  "rgb": {
    "r": 112,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 297.241,
    "s": 60,
    "l": 28.431
  },
  "oklch": {
    "l": 0.4027,
    "c": 0.15585,
    "h": 326
  },
  "luminance": 0.05584
}

Semantic roles & 50–950 ramp

primary

#701D74

secondary

#49A845

accent

#E3454C

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701D74

Body copy rendered with the generated semantic roles for this colour.

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