#701D73#701D73

#701D73 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.2% C 0.155 H 326.5°. Best body text is #FFFFFF at 9.94:1 contrast (WCAG AA passes).

Color values

HEX	#701D73
RGB	rgb(112, 29, 115)
HSL	hsl(298, 60%, 28%)
HSV	hsv(298, 75%, 45%)
CMYK	cmyk(2.6%, 74.8%, 0%, 54.9%)
CIE-LAB	lab(28.28, 46.87, -30.82)
CIE-LCH	lch(28.28, 56.10, 326.67°)
OKLab	oklab(40.21% 0.1292 -0.0856)
OKLCH	oklch(40.21% 0.155 326.5)
XYZ	xyz(10.2158, 5.5620, 16.7518)
Luminance	0.0556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701D73 #20731D

analogous

#451D73 #701D73 #731D4B

triadic

#701D73 #73701D #1D7370

tetradic

#701D73 #73451D #20731D #1D4B73

square

#701D73 #73451D #20731D #1D4B73

split-complementary

#701D73 #4B731D #1D7345

monochromatic

#180618 #401142 #701D73 #A029A4 #C93CCE

Accessibility & contrast

On white

9.94

#701D73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#701D73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701D73

9.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701D73	#FFFFFF	#000000	##FFFFFF
##701D73	1.00	9.94	2.11	9.94
#FFFFFF	9.94	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#083C75

Deuteranopia (green-blind)

#314671

Tritanopia (blue-blind)

#732B46

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701d73;
/* rgb */ color: rgb(112, 29, 115);
/* oklch */ color: oklch(40.2% 0.155 326.5);

Tailwind

colors: {
  custom: {
    50: '#9c629c',
    500: '#701d73',
    950: '#000000',
  },
}

SCSS

$custom: #701d73;
$custom-light: #9c629c;
$custom-dark: #000000;

JSON

{
  "hex": "#701d73",
  "rgb": {
    "r": 112,
    "g": 29,
    "b": 115
  },
  "hsl": {
    "h": 297.907,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40206,
    "c": 0.15498,
    "h": 326.5
  },
  "luminance": 0.05561
}

Semantic roles & 50–950 ramp

primary

#701D73

secondary

#48A745

accent

#E3454A

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701D73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →