#701D72#701D72

#701D72 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.154 H 327.0°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX	#701D72
RGB	rgb(112, 29, 114)
HSL	hsl(299, 59%, 28%)
HSV	hsv(299, 75%, 45%)
CMYK	cmyk(1.8%, 74.6%, 0%, 55.3%)
CIE-LAB	lab(28.22, 46.69, -30.28)
CIE-LCH	lch(28.22, 55.65, 327.03°)
OKLab	oklab(40.14% 0.1292 -0.084)
OKLCH	oklch(40.14% 0.154 327)
XYZ	xyz(10.1586, 5.5391, 16.4504)
Luminance	0.0554 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701D72 #1F721D

analogous

#451D72 #701D72 #721D49

triadic

#701D72 #72701D #1D7270

tetradic

#701D72 #72451D #1F721D #1D4972

square

#701D72 #72451D #1F721D #1D4972

split-complementary

#701D72 #49721D #1D7245

monochromatic

#180618 #401141 #701D72 #A029A3 #CA3CCD

Accessibility & contrast

On white

9.96

#701D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#701D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701D72

9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701D72	#FFFFFF	#000000	##FFFFFF
##701D72	1.00	9.96	2.11	9.96
#FFFFFF	9.96	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A3C74

Deuteranopia (green-blind)

#324670

Tritanopia (blue-blind)

#732A46

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701d72;
/* rgb */ color: rgb(112, 29, 114);
/* oklch */ color: oklch(40.1% 0.154 327.0);

Tailwind

colors: {
  custom: {
    50: '#9c629b',
    500: '#701d72',
    950: '#000000',
  },
}

SCSS

$custom: #701d72;
$custom-light: #9c629b;
$custom-dark: #000000;

JSON

{
  "hex": "#701d72",
  "rgb": {
    "r": 112,
    "g": 29,
    "b": 114
  },
  "hsl": {
    "h": 298.588,
    "s": 59.441,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40143,
    "c": 0.15413,
    "h": 327
  },
  "luminance": 0.05538
}

Semantic roles & 50–950 ramp

primary

#701D72

secondary

#47A645

accent

#E34549

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701D72

Body copy rendered with the generated semantic roles for this colour.

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