#701D49#701D49
#701D49 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.0% C 0.124 H 352.1°. Best body text is #FFFFFF at 10.71:1 contrast (WCAG AA passes).
Color values
| HEX | #701D49 |
|---|---|
| RGB | rgb(112, 29, 73) |
| HSL | hsl(328, 59%, 28%) |
| HSV | hsv(328, 74%, 44%) |
| CMYK | cmyk(0%, 74.1%, 34.8%, 56.1%) |
| CIE-LAB | lab(26.17, 40.26, -6.60) |
| CIE-LCH | lch(26.17, 40.80, 350.69°) |
| OKLab | oklab(38% 0.1231 -0.017) |
| OKLCH | oklch(38% 0.124 352.1) |
| XYZ | xyz(8.3245, 4.8055, 6.7912) |
| Luminance | 0.0481 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.90
Red Purple
#820747
ΔE00 4.36
Merlot
#730039
ΔE00 4.87
Wine (survey)
#80013F
ΔE00 5.45
Plum (survey)
#580F41
ΔE00 5.94
Rich Purple
#720058
ΔE00 6.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701D49 #1D7044
analogous
#6D1D70 #701D49 #701D1F
triadic
#701D49 #49701D #1D4970
tetradic
#701D49 #706D1D #1D7044 #1D1F70
square
#701D49 #706D1D #1D7044 #1D1F70
split-complementary
#701D49 #1F701D #1D706D
monochromatic
#180610 #3F1029 #701D49 #A12A69 #CC3B88
Accessibility & contrast
On white
10.71
#701D49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#701D49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701D49
10.71:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701D49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701D49 | 1.00 | 10.71 | 1.96 | 10.71 |
| #FFFFFF | 10.71 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.71 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B344A
Deuteranopia (green-blind)
#424347
Tritanopia (blue-blind)
#791730
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #701d49; /* rgb */ color: rgb(112, 29, 73); /* oklch */ color: oklch(38.0% 0.124 352.1);
Tailwind
colors: {
custom: {
50: '#9d617b',
500: '#701d49',
950: '#000000',
},
}SCSS
$custom: #701d49; $custom-light: #9d617b; $custom-dark: #000000;
JSON
{
"hex": "#701d49",
"rgb": {
"r": 112,
"g": 29,
"b": 73
},
"hsl": {
"h": 328.193,
"s": 58.865,
"l": 27.647
},
"oklch": {
"l": 0.37995,
"c": 0.1243,
"h": 352.1
},
"luminance": 0.04805
}Semantic roles & 50–950 ramp
primary
#701D49
secondary
#44A472
accent
#E28F46
background
#FAF5F7
surface
#F3EAEE
border
#CDC6C9
text
#0F0509
muted
#7F797B