#701D43#701D43
#701D43 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.8% C 0.121 H 356.6°. Best body text is #FFFFFF at 10.79:1 contrast (WCAG AA passes).
Color values
| HEX | #701D43 |
|---|---|
| RGB | rgb(112, 29, 67) |
| HSL | hsl(333, 59%, 28%) |
| HSV | hsv(333, 74%, 44%) |
| CMYK | cmyk(0%, 74.1%, 40.2%, 56.1%) |
| CIE-LAB | lab(25.95, 39.53, -2.90) |
| CIE-LCH | lch(25.95, 39.63, 355.81°) |
| OKLab | oklab(37.76% 0.1212 -0.0071) |
| OKLCH | oklch(37.76% 0.121 356.6) |
| XYZ | xyz(8.1351, 4.7297, 5.7936) |
| Luminance | 0.0473 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.65
Red Purple
#820747
ΔE00 3.98
Wine (survey)
#80013F
ΔE00 4.34
Velvet
#750851
ΔE00 5.56
Reddish Purple
#910951
ΔE00 6.48
Mulberry
#920A4E
ΔE00 6.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701D43 #1D704A
analogous
#701D6C #701D43 #70201D
triadic
#701D43 #43701D #1D4370
tetradic
#701D43 #6C701D #1D704A #201D70
square
#701D43 #6C701D #1D704A #201D70
split-complementary
#701D43 #1D7020 #1D6C70
monochromatic
#18060F #3F1026 #701D43 #A12A60 #CC3B7E
Accessibility & contrast
On white
10.79
#701D43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.95
#701D43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701D43
10.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701D43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701D43 | 1.00 | 10.79 | 1.95 | 10.79 |
| #FFFFFF | 10.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3444
Deuteranopia (green-blind)
#444341
Tritanopia (blue-blind)
#79142D
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #701d43; /* rgb */ color: rgb(112, 29, 67); /* oklch */ color: oklch(37.8% 0.121 356.6);
Tailwind
colors: {
custom: {
50: '#9d6077',
500: '#701d43',
950: '#000000',
},
}SCSS
$custom: #701d43; $custom-light: #9d6077; $custom-dark: #000000;
JSON
{
"hex": "#701d43",
"rgb": {
"r": 112,
"g": 29,
"b": 67
},
"hsl": {
"h": 332.53,
"s": 58.865,
"l": 27.647
},
"oklch": {
"l": 0.37759,
"c": 0.1214,
"h": 356.6
},
"luminance": 0.04729
}Semantic roles & 50–950 ramp
primary
#701D43
secondary
#44A478
accent
#E29A46
background
#FAF5F7
surface
#F3EAED
border
#CDC6C8
text
#0F0508
muted
#7F797B