#701C3F#701C3F
#701C3F is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.5% C 0.121 H 359.5°. Best body text is #FFFFFF at 10.90:1 contrast (WCAG AA passes).
Color values
| HEX | #701C3F |
|---|---|
| RGB | rgb(112, 28, 63) |
| HSL | hsl(335, 60%, 27%) |
| HSV | hsv(335, 75%, 44%) |
| CMYK | cmyk(0%, 75%, 43.7%, 56.1%) |
| CIE-LAB | lab(25.67, 39.47, -0.60) |
| CIE-LCH | lch(25.67, 39.48, 359.12°) |
| OKLab | oklab(37.51% 0.121 -0.0011) |
| OKLCH | oklch(37.51% 0.121 359.5) |
| XYZ | xyz(7.9951, 4.6351, 5.1753) |
| Luminance | 0.0463 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.12
Wine (survey)
#80013F
ΔE00 3.90
Red Purple
#820747
ΔE00 4.15
Velvet
#750851
ΔE00 6.65
Mulberry
#920A4E
ΔE00 6.68
Reddish Purple
#910951
ΔE00 6.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701C3F #1C704D
analogous
#701C69 #701C3F #70231C
triadic
#701C3F #3F701C #1C3F70
tetradic
#701C3F #69701C #1C704D #231C70
square
#701C3F #69701C #1C704D #231C70
split-complementary
#701C3F #1C7023 #1C6970
monochromatic
#18060E #3F1023 #701C3F #A1285B #CD3977
Accessibility & contrast
On white
10.90
#701C3F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.93
#701C3F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701C3F
10.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701C3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701C3F | 1.00 | 10.90 | 1.93 | 10.90 |
| #FFFFFF | 10.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3340
Deuteranopia (green-blind)
#44433D
Tritanopia (blue-blind)
#7A112B
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #701c3f; /* rgb */ color: rgb(112, 28, 63); /* oklch */ color: oklch(37.5% 0.121 359.5);
Tailwind
colors: {
custom: {
50: '#9d6073',
500: '#701c3f',
950: '#000000',
},
}SCSS
$custom: #701c3f; $custom-light: #9d6073; $custom-dark: #000000;
JSON
{
"hex": "#701c3f",
"rgb": {
"r": 112,
"g": 28,
"b": 63
},
"hsl": {
"h": 335,
"s": 60,
"l": 27.451
},
"oklch": {
"l": 0.37506,
"c": 0.12105,
"h": 359.5
},
"luminance": 0.04634
}Semantic roles & 50–950 ramp
primary
#701C3F
secondary
#43A57C
accent
#E3A145
background
#FAF5F7
surface
#F3EAED
border
#CDC6C8
text
#0F0508
muted
#7F797B